GlassView today announced the launch of the first branded video player with Snapchat integration. The integrated feature, appearing as a Snapchat icon on their video player, will allow brands to lead consumers directly to the brand's Snapchat channel.
"Today's announcement is big news for brands seeking to leverage the two hottest trends in digital advertising — online video and Snapchat," said James G. Brooks, Founder & CEO of GlassView. "We are confident the addition of Snapchat to our branded video experience will dramatically increase user engagement with our clients' social video efforts."
"Since brands are not easily searchable on the Snapchat platform, marketers have struggled to drive attention to their accounts," said Stephanie Newhouse, GlassView Social Media Strategist & Board Member. "With GlassView's new integrated Snapchat feature, we are offering an innovative way for brands to increase engagement with their Snapchat efforts and incorporate the social network into their social video campaigns."
A live example on Gothamist can be viewed here. If viewed on mobile, the Snapchat icon will lead directly to the brand page on Snapchat; on desktop, it directs to a more generic page in accordance with Snapchat being a mobile platform.
GlassView's venerable team of industry leaders includes a Board of Directors comprised of former LVMH North America Chairman Renaud Dutreil, who previously held several Ministerial positions in the highest levels of French Government; Jim Porcarelli, CoFounder of MediaCom North America; former Conde Nast executive Stephanie Newhouse; CBS Revenue & Operations Executive Director Dennis Colon; former Vogue.com Creative Director Candy Pratts Price; and Gregory Baker, former UK Minister of Energy & Climate Change and current member of the House of Lords.
Founded in 2015, GlassView's mission is to ensure clients' videos appear on top-tier sites to connect with the most engaged influencers, as well as a massive global audience. The GlassView social video platform offers access to over 250 million unique users in the United States, reaching 98% of the connected country, and over 1.2 billion unique users globally. This inventory, along with the targeting capabilities and techniques, allow advertisers to achieve the most effective social video campaigns. GlassView distinguishes itself with top-tier placements and a strong focus on performance, driving results that are multiples of industry averages. GlassView's team and Board of Directors features executives from Conde Nast, MediaCom, Active International and LVMH. For more information on GlassView, please visit www.glassview.com.