Lexus

Provincetown's main drag Commercial Street "is a stage and everybody is on it," says Josh Patner, the owner and founder of Loveland, his one-of-a-kind boutique in the west end of the gay and lesbian tourist mecca at the tip of Cape Cod.

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Lexus
+72%
Completion rate
Over Industry Benchmark
+2.4x
CTR
Over Industry Benchmark
+10%
Views
Over Delivery
  • A video was created targeting an audience of: A25+, affluent, car enthusiasts, and those who lead active lifestyles.

 

  • Campaign goal to deliver video views and drive action to enhance awareness and drive users to a desired landing page. Lexus brought together a new series about people whose dreams have been brought to life by the unique and irreplaceable place that is 'P-Town.'
  • A comprehensive media mix was developed, ensuring we reach the desired target audience.

 

  • Secured placements on multiple contextually relevant, high profile properties relating to the Lexus target audience.

 

  • Harnessed the  GlassView platform's capabiltiizes to maximize video views and to drive action in clickthroughs, enhance awareness and direct users to a desired landing page on the Lexus website.

 

  • Secured placements on multiple contextually relevant, high profile properties, including: Mashable, MarketWatch, The Wall Street Journal, TechRadar, The Washington Post, and Wired.

 

  • Drove results exceeding industry benchmark's, including a completion rate 72% over the industry average and a clickthrough rate over 2.4x the industry benchmark. Additionally, over-delivered views by 10%, lowering the competitive eCPV.

 

  • Complete client satisfaction.
Konica Minolta
+2.8x
CTR
Over Industry Benchmark
+91%
Completion Rate
Over Industry Benchmark
+38%
Share rate
Over Industry Avarage
  • A video was created to reach Konica Minolta's target audience including: Fortune 500 executives, C-suite executives, IT purchasing decision makers, investing in or interested in technology solutions for their business.
  • The main objectives of the campaign was to drive user awareness and action in the form of views, clickthroughs, and share of the creative within their target audience.
  • To develop a comprehensive media mix, ensuring we reach the target audience though securing placements on multiple contextually relevant, high profile properties - where the Konica Minolta target demographic are consuming and sharing information.
  • Secured placements on multiple contextually relevant, high profile properties, including: Bloomberg, Wired, WSJ, CNN, USA Today, Boston, Business Insider, and Washington Post.
  • Drove a clickthrough rate +2.8x above industry benchmark and a completion rate +91% above industry benchmark.
  • Additionally, share rate was +38% above industry benchmark.
John Deere
+93%
Completion Rate
Above Industry Benchmark
+70%
Uplift
Brand Favorability
+58%
Share Rate
Above Industry Benchmark
  • A video illustrating John Deere construction products was created targeting an audience of: large commercial contractors, construction business owners, and commercial builders
  • Develop a comprehensive media mix to reach the desired target audience by securing placements on multiple contextually relevant, high profile properties.
  • Deliver high user awareness and engagement through these placements and strong contextual, behavioral, demographic, and geographic targeting layers.
  • Secured placements on multiple contextually relevant, high profile properties, including: MarketWatch, WSJ, Concrete Construction, CNN, Architectural Digest, Weather, Builder Online, and Contractor Talk.
  • Delivered a completion rate +93% above industry benchmark and a clickthrough rate +2.1x the industry benchmark.
  • Drove a share rate +5% above industry benchmark, resulting in complete client satisfaction.
LG Electronics
+101%
Uplift
in Purchase Intent
+41%
Uplift
in Brand Favorability
+6.1x
CTR
Above Industry Benchmark
  • LG partnered with GlassView to implement a Realeyes emotion-based targeting-led, brand awareness-focused campaign for LG, targeting a specific audience of: Men A35+ living in the UK, excluding those living in London; geo-targeted to the UK.

  • GlassView utilized innovative Realeyes emotion-based targeting in tandem with campaign delivery to test LG’s creatives on a large scale and allow for mid-flight optimization.

  • Through user opt-in, AI facial recognition technology, GlassView was able to measure real-time response to LG creative amongst different audience segments in the UK, China, Brazil and the United States.

  • The results of this test campaign would then allow for optimization of creative based on the emotional responses of various audience segments.

  • •Through GlassView’s preferred publisher network and the results of the emotion-based targeting testing, LG was able to place optimized creative on the right sites and thus increase awareness and interest in LG – this was evidenced by a number of metrics, including a +101% increase in purchase intent for males that had seen the ad.

  • Additionally, brand favorability increased by +41% for those who saw
    the ad, showing another way in which the selected creative’s message resonated positively with the target audience.

  • Creative optimization also led to high CTR, with a number +6.1x above the industry benchmark.

Ralph Lauren
+41%
Completion rate
Above Industry Benchmark
+3.2x
CTR
Above Industry Benchmark
+12%
Share rate
Above Industry Benchmark
  • To promote Ralph Lauren Kids’ fashion show, a video was created to target Mothers A18-45 interested in fashion and family orientation.
  • Goal of maximizing video views while driving awareness and clickthroughs to a desired landing page on the Ralph Lauren website.
  • The video showcased a Ralph Lauren Kids’ Fashion Show in Neverland-themed playground in New York’s Central Park Zoo in promotion of their Kids’ Fall Collection
  • Develop a comprehensive media mix, ensuring we reach a highly engaged, target audience.
  • Secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.
  • Deliver user awareness, engagement, and action in the form of clickthroughs to a unique landing page on the Ralph Lauren website while maximizing complete video views.
  • Secured placements on multiple contextually relevant, high profile properties, including: Women's Health, Babble, Allure, Huffington Post and Town&Country.
  • Delivered a clickthrough rate +3.2x above industry benchmark and a share rate +12% above industry benchmark, resulting in complete client satisfaction.
Harvard & Dana Farber
+117%
Uplift
in Purchase Intent
+94%
Delivery
Against New Target Audience Members
+788%
Uplift
in Brand Appeal
  • Harvard-Dana Farber Cancer Institute partnered with GlassView to create a brand uplift, DMA-focused campaign, targeting a specific audience of: A25-54; with an interest in healthcare and related services; geo-targeted to specific DMAs.

•GlassView was able to exceed DMA-focused objectives by combining dayparting with geo-targeting at the DMA level, ensuring that audience members were reached at the perfect time and place to drive brand uplift.

  • This campaign also took advantage of cross-screen, device-targeted frontier delivery, including the use of Connected TV and other IoT media – this was one of the earliest digital video campaigns that utilized this technology and was relevant to Harvard-Dana Farber's reputation as an innovative, front-line treatment center.
  • GlassView’s dayparting, geo-targeting, and innovative use of media allowed Dana Farber to drive awareness in their target DMAs, leading to a purchase intent +117% above the client’s campaign goal.

  • The KPI of net new acquisition was also excellent, as 94% of campaign delivery was against target audience members who had not previously visited Dana Farber.

  • The success of this delivery to new consumers was seen through a +788% increase in brand appeal for consumers who had seen the ad compared to those who had not.

IKEA
+95.3%
Completion rate
Over Industry Benchmark
+11.2x
CTR
Over Industry Benchmark
+ Client Satisfaction

•IKEA launched a campaign specifically targeting A-25-54, sufficient disposable income; with interest in cooking, DIY, nesting, and entertainment: geo-targeted to Singapore.

•To help promote the IKEA campaign, a video was created to generate awareness and action towards the landing page on the IKEA website.

•Partnered with GlassView’s preferred publisher network to target key influencers and social networkers in their targeted audience.

•Created and implemented a brand bar to initiate action and generate awareness towards the landing page on the IKEA website.

•Secured placements on multiple contextually relevant, high profile properties, including: Toggle Online, Today, CNet, Straits Time, Men’s Health, & more.

•Completion rate of 95.3% above the industry average and a clickthrough rate that is 3.1x above the industry benchmark.

•Complete Client Satisfaction

Unilever - Red Rose
+6.13x
CTR
Above Industry Benchmark
+138.1%
Viewability Rate
Above Industry Benchmark
+94.5
CPC Efficiency
Above Industry Benchmark
  • Unilever partnered with GlassView to create a reach and awareness-focused campaign, targeting a specific audience of: “Door Openers”, W18-49 often viewed as moms of young families; with personalities defined as hospitable, encouraging, brave, and seeing the best in people; geo-targeted to Canada.
  • GlassView set out to maximize reach in a very short period by increasing incremental reach outside of YouTube and Facebook – this would in-turn allow Unilever to generate awareness in consumers who had not actually seen its ad on these sites.
  • In order to drive deeper user engagement and cost-efficiency, GV optimized toward a lower play rate and utilized geo, demo, behavioral, psychographic, and contextual targeting to ensure the desired audience was reached.
  • GlassView’s strategic optimization and placement on contextually relevant, high-profile sites successfully drove an uptick in awareness, as evidenced by a CTR 6.13x above the industry benchmark.
  • Additionally, GlassView was able to drive a viewability rate 138.1% above the industry benchmark, showing strong engagement through multiple metrics.
  • The campaign’s success was also seen through demonstrable ROI, with an engagement cost efficiency +94.5% above Unilever’s campaign goal – this multi-level success resulted in a client renewal.
The Hershey Company
+9%
Brand Association
Over Industry Benchmark
+64x
Brand Favorability
Over Industry Benchmark
+10%
Purchase Uplift
Over Industry Avarage

•KRAVE launched a campaign specifically aimed at A24-44 audience geo-targeted in NYC, Chicago, Denver, San Francisco,  LA, Seattle, Atlanta, Houston, and San Diego.

•Delivery on Wearables & the IoT was utilized to impact the targeted audience in a way which evoked the innovation nature of the KRAVE  brand, as well as drive greater brand awareness.

•We observed a popular uplift amongst viewers who believed you should “Never settle” and that you should “KRAVE better” snacks (brand statement selection was 10% higher when compared to a non-exposed sample)

•KRAVE’s social video campaign also succeeded in positioning the brand as a snack with “both health and  taste” (brand statement selection was 14% higher amongst A25-34 when compared to a non-exposed sample.)

•Ultimately, exposed respondents respond most favorably to the following brand statements ”Never settle. KRAVE better.” and “With KRAVE, you have both health and taste.” as demonstrated by 10% and 9% increase in brand statement selections amongst overall exposed respondents respectively.

•Deep awareness and action were delivered to key influencers in the targeted demo audience.

Rohto Cooling Eye Drops
+106%
Uplift
in Brand Purchase Intent
+9x
Uplift
in Brand Favorability
+6.5x
Uplift
in Brand Association
  • To drive awareness of Rohto eyedrops, a video was created targeting: A18-34, gender neutral users of Clear Eyes and Visine, millennials, and geo-targeted to St. Louis, Missouri and Louisville, Kentucky.
  • To drive awareness and action in the form of clickthroughs to a specific landing page on the Rohto website. Rohto uses a zombie to demonstrate the effects of Rohto's "Cooling Eye Drops."
  • To develop a comprehensive media mix, ensuring we reach and influence the desired target audience.
  • To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.
  • To deliver user awareness and action in the form of views and clickthroughs to their desired landing page and shares of the creative.
  • Secured placements on multiple contextually relevant, high profile properties, including: Upworthy, Gawker, ESPN, and Mashable.
  • Delivered a completion rate of 94% above the industry average and a clickthrough rate that is over 2x the industry benchmark.
  • Delivered a share rate that is 32% over industry average.
  • Complete client satisfaction and renewal.
Lincoln Motor Company
+67%
Completion Rate
Over Industry Benchmark
+22%
CTR
Over Industry Benchmark
+85%
Views
Over Delivered
  • To reach a millennial audience of A21-34, a video was created to raise a deeper awareness for the automotive company.
  • To drive awareness and maximize video views and clickthroughs to a desired landing page on the Lincoln Motor Company website, GlassView teamed up with Lincoln Motor Company and fashion designer Timo Weiland to create a short film that embodies the spirit of pursuing dreams, embracing purposes, and celebrating successes.
  • Develop a comprehensive media mix, ensuring we reach and influence the desired target audience.
  • Secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.
  • Deliver user awareness in the form of views.
  • Develop a brand bar encouraging clickthroughs to a desired landing page on the Lincoln Motor Company website.
  • Secured placements on multiple contextually relevant, high profile properties, including: Vogue, Wired, The WSJ, StyleBistro, Salon, and Towleroad.
  • Over-delivered views by 85%, resulting in a lower eCPV, which increased the campaign ROI.
  • Delivered a completion rate +67% above industry benchmark and a clickthrough rate +22% above industry benchmark, resulting in Complete client satisfaction.
PSG - Jolival
+54%
Taux d’Achèvement
Au-Dessus de la Moyenne de l'Industire
+12.3x
Taux de Clic
Au-Dessus de la Moyenne de l'Industrie
+Contrat
Reconduit

Une vidéo a été créé pour diriger l’action et pour augmenter la sensibilisation de la collaboration PSG-Fontaine avec une public cible d’adultes 18 plus, intéressés aux sports, le mode de vie, la musique, habitant à Paris et la côte ouest de la France. Augmenter la sensibilisation de diriger les utilisateurs vers une page unique. L'équipe Paris St. Germain s’est associé avec Fontaine Jolival pour promouvoir leur nouveau partenariat  d’eau en bouteille.

Développer une combinaison compréhensive des médias  pour assurer l’attention du public cible. Sécuriser les placements sur plusieurs sites de pertinence contextuelle et de haut profils. Augmenter la sensibilisation de l’utilisateur dans la forme des vues et l’action de l’utilisateur dans la forme des clics sur une page unique.

Sécurisé les placements sur plusieurs sites de la pertinences contextuelle et de haut profils, comprenant: Le Monde, GQ France, Men’s Health France, Vanity Fair, et Football.fr. Un taux d’achèvement 54% au-dessus de la moyenne de l’industrie, et un taux de clic 12.3x au-dessus de la moyenne de l’industrie. Un taux de partage 33% au-dessus de la moyenne de l’industrie.

Focus Features
+67%
Share Rate
Over Industry Benchmark
+85%
CTR
Over Industry Benchmark
+Client
Renewal
  • To promote a film, a video was created to target parents with kids aged 5-11 and video game enthusiasts to deliver video views and drive engagement to a desired landing page. The trailer entices parents to go see the film for a fun family movie day.
  • Develop a comprehensive media mix, ensuring we reach the desired target audience.
  • Secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.
  • Maximize video views, enhancing awareness and engagement. 
  • Deliver user action in the form of clickthroughs to a unique landing page.


* The video featured on this case study is used to represent our work with the client in question and is not the video that was used in the campaign.

  • Secured placements on multiple contextually relevant, high profile properties, including: GameSpot, USA Today, Parents, Mothering, Nick, SheKnows, Oprah, IGN, Yahoo!, Martha Stewart, and Cafemom.
  • Delivered a clickthrough rate +85% above industry benchmark and a share rate +67% above industry benchmark, resulting in complete client satisfaction and renewal.
beIN SPORTS
+87%
Completion rate
Over Industry Benchmark
+3.6x
CTR
Over Industry Benchmark
+59%
Share rate
Over Industry Avarage
  • To drive awareness for beIN SPORTS showing of the PSG versus Chelsea game, a video was created to inform the target audience of: A25-49, skewed towards Males, interested in sports, and Geo-targeted to France.
  • To augment awareness and to drive action to a specific landing page on the beIN SPORTS website, a video was created to inform viewers that beIN SPORTS would be covering and showing the PSG versus Chelsea match.
  • To develop a comprehensive media mix, ensuring we reach an engaged target audience.
  • Secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.
  • Deliver engagement in the form of clickthroughs to a unique landing page on the beIN SPORTS website and enhance awareness by maximizing video views for the beIN SPORTS campaign.
  • Secured placements on multiple contextually relevant, high profile properties, including: Le Figaro, L’Express, Le 10Sport, and Le Monde.
  • Delivered a completion rate of 87% above the industry average and a clickthrough rate that is 3.6x over the industry benchmark
  • Delivered a share rate of 59% over industry average, resulting in complete client satisfaction.
Olympic Channel
+3.5x
CTR
Above Industry Benchmark
+75%
Completion Rate
Above Industry Benchmark
+76.5%
CPC Efficiency
Above Industry Benchmark
  • The Olympic Channel partnered with GlassView to generate awareness for The Olympics, targeting a specific audience of: Millennial audiences A13-34 and sports enthusiasts; geotargeted to the Brazil, U.S., China, Europe, Canada, and MENA.
  • GlassView tapped into its preferred publisher network to target key influencers and social networkers through placement on contextually relevant, top-tier properties.
  • To ensure that this audience was identified and reached, GlassView implemented domain-level, demographic, geographic, behavioral and contextual targeting layers.
  • A custom brand bar was also developed to create stronger awareness of The Olympic Channel and drive traffic to The Olympic Channel website.
  • Through GlassView’s preferred publisher network and targeting layers, The Olympic Channel was able to secure placements on sites like Fox Brasil, 20 Minutos, and more.
  • These contextually relevant, top-tier placements led to high engagement visible through a CTR +3.5x above industry benchmark and a completion rate +75% above industry benchmark.
  • The strong engagement metrics resulted in powerful ROI, as evidenced by CPC Efficiency +76.5% above industry benchmark.
Qantas
4,000+
Unique
Site Visits
+89.83%
CPC Efficiency
Above Industry Benchmark
+14.9%
Uplift
Annual Net Profit
  • GlassView partnered with Qantas to promote the ”Sydneyporeans” campaign, aimed at promoting air travel to Australia and encouraging booking through Qantas.com.
  • This campaign targeted a specific audience of: Those interested in travel, food and wine, family fun, and holidaying in Australia; geo-targeted to Singapore.
  • To allow for the best strategic retargeting possible, GlassView implemented conversion pixels into various sections of the Qantas website – an especially high context was placed on individuals who were pixeled by the checkout tag.
  • Because these users were much more likely to purchase airline tickets, they were retargeted with relevant flight offerings that linked to specific flight booking pages.
  • This campaign also utilized cross-device targeting, using dynamic ad insertion that allows for sequential messaging and a storytelling approach to campaign delivery – Additionally, it allows for dayparting, maximizing engagement with the brand.
  • Through GlassView’s retargeting and platform-agnostic delivery, Qantas saw excellent results on a campaign level, including a CTR +9.84x above industry benchmark, a Completion Rate +52.85% above industry benchmark, and over 4,000 site visits from users interested in purchasing a flight.
  • The high CTR and completion in this campaign led to measurable campaign-level ROI, as evidenced by a CPC Efficiency +89.83% above industry benchmark.
  • From a more macro perspective, GlassView contributed meaningfully to a Qantas annual net profit increase of 14.9%, and the addition of new flights to Qantas’s Asia-Pacific region.