Candy Pratts Price is jumping on the video bandwagon. She has joined the board of directors of GlassView, the social video platform that was launched this year. Price will provide editorial consultation to the company and will play an advisory role in social video campaigns involving fashion and travel.
Price has had a multifaceted career in fashion and retailing. Most recently serving as creative director of Vogue.com, she was earlier executive fashion director at Style.com, creative director at Ralph Lauren, accessories director for Vogue, and fashion director for Harper’s Bazaar. She edited “American Fashion Accessories,” and conceived and directed the fashion content for the 1999 VH1/Vogue Fashion Awards. She began her career designing store windows and displays for Bloomingdale’s.
James G. Brooks Jr., founder and chief executive officer of GlassView, said that Price “has an unrivaled understanding of how brands can optimize their video campaigns to succeed in the digital space.”
“Social video is clearly the most compelling way for brands to communicate online,” said Price, noting that she will help a wide range of brands tap into the power of social video.
The GlassView social video platform offers access to more than 250 million unique users in the U.S., reaching 98 percent of the connected country and more than 1.1 billion unique users globally. The company’s mission is to ensure clients’ videos appear on top-tier sites to connect with the most engaged influencers.