Lexus

Provincetown's main drag Commercial Street "is a stage and everybody is on it," says Josh Patner, the owner and founder of Loveland, his one-of-a-kind boutique in the west end of the gay and lesbian tourist mecca at the tip of Cape Cod.

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Lexus
+72%
Completion rate
Over Industry Benchmark
+2.4x
CTR
Over Industry Benchmark
+10%
Views
Over Delivery
  • A video was created targeting an audience of: A25+, affluent, car enthusiasts, and those who lead active lifestyles.

 

  • Campaign goal to deliver video views and drive action to enhance awareness and drive users to a desired landing page. Lexus brought together a new series about people whose dreams have been brought to life by the unique and irreplaceable place that is 'P-Town.'
  • A comprehensive media mix was developed, ensuring we reach the desired target audience.

 

  • Secured placements on multiple contextually relevant, high profile properties relating to the Lexus target audience.

 

  • Harnessed the  GlassView platform's capabiltiizes to maximize video views and to drive action in clickthroughs, enhance awareness and direct users to a desired landing page on the Lexus website.

 

  • Secured placements on multiple contextually relevant, high profile properties, including: Mashable, MarketWatch, The Wall Street Journal, TechRadar, The Washington Post, and Wired.

 

  • Drove results exceeding industry benchmark's, including a completion rate 72% over the industry average and a clickthrough rate over 2.4x the industry benchmark. Additionally, over-delivered views by 10%, lowering the competitive eCPV.

 

  • Complete client satisfaction.
Microsoft
95K
Unique IT
Purchasing Decision-Makers Reached
93.76%
Interaction Rate
As Verified by MOAT
+3x
CTR
Above Industry Benchmark
  • Microsoft and Komatsu partnered with GlassView to create an awareness and purchase intent-focused campaign for Microsoft Azure, Microsoft’s cloud computing software, targeting a specific audience of: IT professionals in managerial positions; with a focus on those working in engineering, construction, and related fields; geo-targeted to Japan.
  • GlassView utilized job title targeting to identify key purchase decision-makers and ensure that the correct target audience was being reached.
  • GlassView was also one of the first in the digital video space to implement cross-device retargeting, which occurred during this campaign – this allowed Microsoft to reach decision-makers on their smartphones, Apple Watches, laptops, and connected TVs at different parts of the day
  • 70% of campaign delivery occurred during the Japanese business day, as this is the time that the target audience would be the most focused on the product.
  • Through GlassView’s preferred publisher network and job title targeting, Microsoft was able to reach 95,000 unique IT purchasing decision-makers in Japan, as verified by comScore.
  • Cross-device targeting and dayparting also caused this campaign to pique the target audience’s interest, as the ads had an interaction rate of 93.76%, as verified by MOAT and a CTR +3x the industry benchmark.
  • Through this campaign, GlassView showed an ability to successfully drive engagement metrics for a global brand and the world’s second-largest cloud computing software network.
Facebook
+5.6x
CTR
Above Industry Benchmark
+72.46%
CPC Efficiency
Above Industry Benchmark
+36.03%
CPCV Efficiency
Above Industry Benchmark
  • GlassView and Facebook partnered to create a campaign focused on driving direct responses, targeting a specific audience of: Direct Response marketers across the automobile, ecommerce, hotel, retail, gaming, and agency industries who work with these clients; those who have invested heavily in search advertising but have yet to use Facebook DR solutions; geo-targeted to Australia, Singapore, Hong Kong, Korea, Indonesia, Taiwan, The Phillippines, and India.
  • To ensure that Facebook’s niche audience of multi-industry DR marketers was reached, GlassView utilized job title targeting to identify these individuals on a granular level.
  • GlassView also used exclusionary targeting to make sure that they were only reaching DR marketers who had not yet used Facebook’s DR capabilities.
  • Contextual, behavioral, demographic, and geographic targeting layers were used in conjunction with these other strategies to allow for the most concise targeting possible.
  • GlassView’s extensive targeting capabilities allowed Facebook to successfully identify and reach its target audience, as seen through a CTR +5.6x above the industry benchmark.
  • This high CTR led to strong, measurable ROI, as seen through a CPC efficiency +72.46% above the industry benchmark.
  • The campaign also showed high completion rates that led to a powerful ROI in the form of a CPCV Efficiency +36.03% above the industry benchmark.
Hitachi
+8.3x
CTR
Above Industry Benchmark
+3.74x
Page Views
Above Campaign Goal
+99%
CPC Efficiency
Above Industry Benchmark
  • Hitachi partnered with GlassView to create a page views, B2B-oriented campaign relating to Hitachi’s “Workplace of the Future”, targeting a specific audience of: A25+; who are key decision-makers on products similar to Hitachi; and work in top and middle management roles in both the private and public sector; geo-targeted to Singapore and Malaysia.
  • To ensure that Hitachi was able to identify and reach their niche target audience, GlassView implemented job title targeting to identify and deliver against people who have been pixeled based on the job title, function, and/or industry listed on their LinkedIn and Facebook profile.
  • GlassView combined job title targeting with additional behavioral, demographic, and geographic targeting layers to secure placements on contextually relevant sites.
  • To optimize toward Hitachi’s KPI of page views in each international market, GlassView added country-specific pixels on each player and landing page.
  • GlassView’s targeting layers and optimization toward page views allowed Hitachi to greatly exceed their KPI benchmarks in both target geographic areas – Singapore’s page view total was 4.58x above the client campaign goal, while Malaysia’s total was 2.89x above the client campaign goal.
  • This campaign also showed high engagement once users reached the Hitachi landing page, as evidenced by a CTR +8.3x above the industry benchmark.
  • High CTR led to superior ROI for Hitachi,  as seen through a CPC Efficiency +99% above industry benchmark.
Mouser Electronics
+7.43x
Increase
YouTube Subscribers
+96.7%
Completion Rate
Above Industry Benchmark
+95.7%
CPC Efficiency
Above Industry Benchmark
  • Mouser Electronics partnered with GlassView to create a title targeting-oriented campaign focused on increasing YouTube subscribers, targeting a specific audience of: Individuals with an “engineer” job title; with an interest in robotics;  geo-targeted to the U.S.
  • To reach Mouser’s extremely niche audience, GlassView was able to retarget on the open web using specific job titles from LinkedIn.
  • High-impact units were combined with zone-level optimization on relevant sites to ensure positive sentiment was generated amongst the correct audience.
  • Mouser’s YouTube video was embedded with a “subscribe now” CTA and the YouTube social icon to drive audience members to Mouser’s channel.

•GlassView’s design, optimization, and placements led to strong lower-funnel performance, as seen through a +7.43x increase in YouTube subscribers.

•Mid-funnel success could be seen through a clickthrough rate +2.27x the industry benchmark and a completion rate +96.7% above the industry benchmark.

•Mid and lower-funnel success led to strong ROI, as seen by a Brand Uplift Cost Efficiency +95.7% above the Mouser’s campaign goal.

Konica Minolta
+2.8x
CTR
Over Industry Benchmark
+91%
Completion Rate
Over Industry Benchmark
+38%
Share rate
Over Industry Avarage
  • A video was created to reach Konica Minolta's target audience including: Fortune 500 executives, C-suite executives, IT purchasing decision makers, investing in or interested in technology solutions for their business.
  • The main objectives of the campaign was to drive user awareness and action in the form of views, clickthroughs, and share of the creative within their target audience.
  • To develop a comprehensive media mix, ensuring we reach the target audience though securing placements on multiple contextually relevant, high profile properties - where the Konica Minolta target demographic are consuming and sharing information.
  • Secured placements on multiple contextually relevant, high profile properties, including: Bloomberg, Wired, WSJ, CNN, USA Today, Boston, Business Insider, and Washington Post.
  • Drove a clickthrough rate +2.8x above industry benchmark and a completion rate +91% above industry benchmark.
  • Additionally, share rate was +38% above industry benchmark.
John Deere
+93%
Completion Rate
Above Industry Benchmark
+70%
Uplift
Brand Favorability
+58%
Share Rate
Above Industry Benchmark
  • A video illustrating John Deere construction products was created targeting an audience of: large commercial contractors, construction business owners, and commercial builders
  • Develop a comprehensive media mix to reach the desired target audience by securing placements on multiple contextually relevant, high profile properties.
  • Deliver high user awareness and engagement through these placements and strong contextual, behavioral, demographic, and geographic targeting layers.
  • Secured placements on multiple contextually relevant, high profile properties, including: MarketWatch, WSJ, Concrete Construction, CNN, Architectural Digest, Weather, Builder Online, and Contractor Talk.
  • Delivered a completion rate +93% above industry benchmark and a clickthrough rate +2.1x the industry benchmark.
  • Drove a share rate +5% above industry benchmark, resulting in complete client satisfaction.
LG Electronics
+101%
Uplift
in Purchase Intent
+41%
Uplift
in Brand Favorability
+6.1x
CTR
Above Industry Benchmark
  • LG partnered with GlassView to implement a Realeyes emotion-based targeting-led, brand awareness-focused campaign for LG, targeting a specific audience of: Men A35+ living in the UK, excluding those living in London; geo-targeted to the UK.

  • GlassView utilized innovative Realeyes emotion-based targeting in tandem with campaign delivery to test LG’s creatives on a large scale and allow for mid-flight optimization.

  • Through user opt-in, AI facial recognition technology, GlassView was able to measure real-time response to LG creative amongst different audience segments in the UK, China, Brazil and the United States.

  • The results of this test campaign would then allow for optimization of creative based on the emotional responses of various audience segments.

  • •Through GlassView’s preferred publisher network and the results of the emotion-based targeting testing, LG was able to place optimized creative on the right sites and thus increase awareness and interest in LG – this was evidenced by a number of metrics, including a +101% increase in purchase intent for males that had seen the ad.

  • Additionally, brand favorability increased by +41% for those who saw
    the ad, showing another way in which the selected creative’s message resonated positively with the target audience.

  • Creative optimization also led to high CTR, with a number +6.1x above the industry benchmark.

FujiFilm
+88%
Completion Rate
Over Industry Benchmark
+4.1x
CTR
Over Industry Benchmark
+Client
Renewal

Fujifilm launched a campaign specifically aimed at young photo enthusiasts A18-34 who are interested in lifestyle, food, fashion & architecture/design. To help promote the Fujifilm X-Series campaign, two videos were created to generate awareness and action towards a specific landing page on the Fujifilm website.

We developed a comprehensive media mix, to reach the desired target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. Created & implemented a custom brand bar to initiate action & generate awareness towards landing page on the Fujifilm website.

We secured placements on multiple contextually relevant, high profile properties, including: GQ, Mashable, USA Today, SheKnows, Diply, HuffPost, Variety, Bon Appetit, CBS Sports & more. Completion rate of 88% above the industry average and a clickthrough rate that is 4.1x above the industry benchmark. Complete Client Satisfaction & Renewal.

State Street Global Advisors
+11.83x
Drop-off Rate
Better Than Industry Benchmark
+9x
CTR
Above Industry Benchmark
+84.63%
CPC Efficiency
Above Industry Benchmark
  • State Street Global Advisors and GlassView partnered to create an action-oriented campaign aimed at driving users to the “Crazy Enough to Work” podcast landing page, targeting an audience of: Institutional Investors (Asset Owners, Asset Managers), Sophisticated End Investors (Retail Investors, Affluent-Minded Individuals), and Intermediaries (Financial Advisors, NBD/RBD/IBD, Private Banks).
  • GlassView and State Street worked together to develop an extensive keyword list while also placing ads on pages where other podcasts were featured – this would ensure that individuals who had already shown previous interest in business and podcasts were reached.
  • Additionally, rotation of creatives and zone-level optimization were used to prevent creative plateau and ensure that ad placements appeared on the ideal pages for attracting users.
  • By rotating four creatives and optimizing towards zones and keywords, GlassView was able to identify the correct audience and keep them engaged, as evidenced by a drop-off rate 11.83x  lower than the industry benchmark, and a drop-off rate for a 7-minute longform creative 4.48x lower than industry benchmark.
  • The high interest seen through drop-off rate metrics allowed State Street to achieve their action-oriented goals, pushing consumers down the purchase funnel and to the podcast landing page, as seen through a CTR +9x above the industry benchmark.
  • Lastly, strong, demonstrable ROI was seen through a CPC efficiency +84.63% above the industry benchmark.
Progressive
53%
CPA
Below Campaign Goal
+73%
Completion Rate
Above Industry Benchmark
+2.6x
CPC Efficiency
Above Industry Benchmark
  • Progressive partnered with GlassView to create a cost-effective, conversion-focused campaign with the goal of driving users to sign up for a quote on the Progressive website. 
  • To achieve this objective, Progressive targeted a specific audience of: car owners A18+; geo-targeted to the U.S.
  • To ensure placement on contextually relevant, high-profile sites, GlassView utilized its preferred publisher network and demo, behavioral, and contextual targeting.
  • In order to drive deeper user engagement, GlassView optimized toward a lower play rate along with zone-level optimization, and a blend of in-stream, in-feed, and in-page units.
  • These factors would in-turn drive extremely cost-efficient performance and a greatly lowered CPA.
  • GlassView exceeded Progressive’s conversion-based objectives with a CPA 53 percent below Progressive’s campaign goal.
  • Strong engagement was seen through a Completion Rate that sat at +73% above the industry benchmark.
  • Lower-funnel ROI could also be seen through a CPC Efficiency that was +2.6x Progressive’s campaign goal.
  • The success of this campaign led to total client satisfaction and renewal.
Grant Thornton
+113.26%
CTR
Above Industry Benchmark
+100%
CPC Efficiency
Above Industry Benchmark
+88.72%
Completion Rate
Above Industry Benchmark
  • GlassView and Grant Thornton partnered to create an awareness-focused campaign aimed at driving users to the “Status Go” landing page that showed Grant Thornton’s approach to problem-solving, targeting a specific audience of: Russell 2K/Private 1K employees; the Grant Thornton Core Account List; and Grant Thornton employees; A35-65.
  • A number of targeting layers were utilized to reach Grant Thornton’s audience – these included job title targeting to identify and reach specific employee groups, behavioral targeting to identify the types of sites they frequent, and domain-level targeting to reach the websites they use the most.
  • The domain-level targeting included reaching Grant Thornton employees via their company email accounts and their use of the Grant Thornton website.
  • GlassView also rotated between three creatives to optimize toward the strongest performance and prevent creative fatigue.
  • GlassView was able to secure placements on a number of top-tier, contextually relevant sites, including Business Insider, the New York Times, and Fortune.
  • GlassView’s multi-level targeting strategy and creative optimization led to strong awareness-level metrics, including a CTR +113.26% above the industry benchmark and a completion rate +88.72% above the industry benchmark.
  • This campaign’s success was also seen through demonstrable ROI, with a CPC efficiency +100% above the industry benchmark.
Vanguard
+5.7x
CTR
Above Industry Benchmark
+85.10%
CPC Efficiency
Above Industry Benchmark
+75%
Completion Rate
Above Industry Average
  • Vanguard and GlassView partnered to launch a campaign aimed at generating awareness and driving action to the “Advice For Real Life” personal advisor services landing page, targeting a specific audience of: Individuals with over $100K+ in Investable assets and interest in financial advice.
  • GlassView leveraged Vanguard’s DMP data to implement frequency capping, preventing creative fatigue and reaching new, interested audience members.
  • Numerous targeting layers were also used to ensure that the identified audience was reached on the best possible sites, including demo, behavioral, offline behavioral, contextual, and domain-level targeting.
  • GlassView’s multi-tiered targeting strategy allowed Vanguard to successfully identify and reach its target audience, as seen through a CTR +5.7x above the industry benchmark.
  • This high CTR led to strong, measurable ROI, as seen through a CPC efficiency +85.10% above the industry benchmark.
  • The campaign’s frequency capping and targeting of new consumers led to uplifts in engagement, as seen through a completion rate +75% above industry benchmark.
Quicken Loans
+65%
Completion rate
Above Industry Benchmark
+2x
CTR
Above Industry Benchmark
+10%
Views
Above Industry Benchmark
  • To reach Quicken Loans' target audience, a video was created targeting: A25-34, HHI $75K-$150K, in search of their first home, retail and commercial lenders, and consumer entertainment and lifestyle information.
  • This video aimed to deliver user action in the form of clickthroughs to the Quicken Loans Mortgage Application.
  • Develop a comprehensive media mix, ensuring we reach the desired target audience.
  • Secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.
  • Deliver user action in the form of clickthroughs to their desired landing page.


* The video featured on this case study is used to represent our work with the client in question and is not the video that was used in the campaign.

  • Secured placements on multiple contextually relevant, high profile properties, including: Bloomberg, Wired, Trulia , WSJ and Zillow.
  • Delivered a Completion Rate +65% above industry benchmark and over-delivered views by 10%.
  • Strong engagement could also be seen through a clickthrough rate +2x above the industry benchmark, driving thousands of clickthroughs to Quicken Loans' mortgage application.
Allstate Insurance
+88%
Completion Rate
Above Industry Benchmark
+8.2x
CTR
Above Industry Benchmark
+Client
Renewal
  • To promote Allstate insurance for any type of situation, a comical video evoking humar was created to drive awareness and action among a target of Men 25-44 that lead an active social life.
  • Develop a comprehensive media mix to reach a highly engaged target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.
  • The campaign secured placements on multiple contextually relevant, high profile properties, including: The Washington Post, LA Times, Mashable, The Baltimore Sun, and The WSJ. Completion rate of 88% above the industry average.

 

  • Delivery on the GlassView platform drove performance, exeeding industry benchmarks by multiples, including a clickthrough rate +8.2x above industry benchmark a completion rate +88% above industry benchmark.

 

  • This campaign's excellenet performance led to complete Client Satisfaction & Renewal.
Hermès
+12.9x
CTR
Above Industry Benchmark
+92.1%
Completion Rate
Above Industry Benchmark
+96.2%
Uncluttered
Impression Delivery
  • Hermès partnered with GlassView to create a brand consideration, brand safety-oriented campaign with an additional focus on top publisher placement, targeting a specific audience of: Women A18-27 with HHI $50K+; considered trend adopters and fashion enthusiasts;  who had not yet considered Hèrmes.
  • To ensure Hermès connected with its target audience on top-tier publishers, GlassView whitelisted and blacklisted sites that did not align with Hermès’ brand image.
  • Hermès also received 100% SOV on pages where the ad was shown, using accompanying banner ads in conjunction with video to allow it to remain top-of-mind and stand out from potential clutter.
  • GlassView combined these strategies with laser-focused targeting layers to reach Hermès’ affluent audience, including demo, geo, behavioral, and contextual.
  • GlassView’s surgical targeting and use of its preferred publisher network led to placements on top-tier sites, including CN Traveler, Vogue, Glamour, and more.
  • These placements garnered strong brand consideration among those who viewed the ads, as seen through a completion rate +92.1% above the industry benchmark and a CTR +12.9x above the industry benchmark.
  • Additionally, dominant SOV and the use of relevant, brand-safe publishers led to excellent brand safety metrics, including an uncluttered impression delivery of +96.2%..
Chanel
+6.8x
CTR
Above Industry Benchmark
+53%
Completion Rate
Above Industry Benchmark
+85.32%
CPC Efficiency
Above Industry Benchmark
  • Chanel partnered with GlassView to generate awareness of the Chanel J12 Campaign and drive action to the Chanel website, targeting a specific audience of: Women A20+; with an interest fashion, jewelry, luxury watches, and lifestyle trends.
  • GlassView utilized a whitelist to ensure that Chanel’s creative only appeared on sites that were pre-approved and implemented IAS tagging to verify brand-safe delivery.
  • GlassView also trafficked three different ad unit sizes with two different creatives to drive high SOV and brand dominance on pages, allowing Chanel to secure top-of-mind position with the desired audience.
  • In addition to the strong brand safety measures utilized in this campaign, GlassView also tapped into its preferred publisher network and utilized numerous targeting layers to ensure Chanel’s desired audience was identified and reached.
  • Through GlassView’s preferred publisher network and targeting layers, Chanel was able to secure placements on contextually relevant, top-tier sites, including Harper’s Bazaar, Elle, and Vogue.
  • GlassView’s placements combined with high SOV led to excellent engagement metrics, including a CTR +6.8x above industry benchmark and a Completion Rate +53% above industry benchmark.
  • The strong engagement metrics resulted in powerful ROI, as evidenced by CPC Efficiency +85.32% above industry benchmark.
Net-a-Porter
+1.2x
CPA
Below Client Goal
+117%
Uplift
in Brand Favorability
+97%
CPC Efficiency
Above Industry Benchmark
  • Net-A-Porter partnered with GlassView to create a brand uplift-focused campaign, targeting a specific audience of: Fashion-forward individuals with a high HHI and a propensity to purchase luxury products; geo-targeted to the UK and Germany.
  • GlassView implemented a number of strategies to ensure that Net-A-Porter reached its desired brand uplift goals, including strong retargeting and zone-level optimization geared toward conversions.
  • GlassView also provided a synchronized, multi-platform campaign through the use of cross-device, platform-agnostic targeting.
  • Placements were secured on contextually relevant, top-tier sites, including Stylist Magazine, The Telegraph, and Zeit Online.
  • GlassView's targeting strategies and optimization efforts allowed Net-A-Porter to reach their lower-funnel objectives, as shown by a CPA +1.2x below benchmark.
  • GlassView's work also generated positive sentiment toward Net-A-Porter, as shown by a +117% uplift in brand favorability for individuals who saw the full video.
  • Subsequent to this campaign, our partnership and investment levels grew with Net-A-Porter.
Ralph Lauren
+41%
Completion rate
Above Industry Benchmark
+3.2x
CTR
Above Industry Benchmark
+12%
Share rate
Above Industry Benchmark
  • To promote Ralph Lauren Kids’ fashion show, a video was created to target Mothers A18-45 interested in fashion and family orientation.
  • Goal of maximizing video views while driving awareness and clickthroughs to a desired landing page on the Ralph Lauren website.
  • The video showcased a Ralph Lauren Kids’ Fashion Show in Neverland-themed playground in New York’s Central Park Zoo in promotion of their Kids’ Fall Collection
  • Develop a comprehensive media mix, ensuring we reach a highly engaged, target audience.
  • Secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.
  • Deliver user awareness, engagement, and action in the form of clickthroughs to a unique landing page on the Ralph Lauren website while maximizing complete video views.
  • Secured placements on multiple contextually relevant, high profile properties, including: Women's Health, Babble, Allure, Huffington Post and Town&Country.
  • Delivered a clickthrough rate +3.2x above industry benchmark and a share rate +12% above industry benchmark, resulting in complete client satisfaction.
AARP Health
+7.2x
CTR
Above Industry Benchmark
+3.6x
Share Rate
Above Industry Benchmark
+2.97x
CPC Efficiency
Above YouTube Benchmark
  • AARP partnered with GlassView to create a campaign focused on driving users to the AARP Member Benefits landing page, targeting a specific audience of: A50+; utilizing premium content on health, business, news, fitness, and sports sites.
  • This campaign used third-party data from LiveRamp to accurately identify and target individuals with an interest in Health Insurance, Medicare, and related content.
  • To drive higher engagement metrics for this audience, GlassView exclusively utilized in-feed ads and optimized toward a lower play rate on a zone/page level.
  • To guarantee brand safety, GlassView blacklisted sites that would be considered non-brand safe inventory.
  • GlassView’s combination of third-party data usage and optimization strategies led to an extremely engaged audience visible through  a share rate +3.6x above industry benchmark – this is a key metric in an industry that places a premium on WOM and earned media.
  • The use of in-feed ads was also crucial in grabbing the audience’s attention, as visible through  a clickthrough +7.2x above industry benchmark.
  • These excellent engagement metrics resulted in measurable ROI, as shown by a CPC 2.97x lower than YouTube’s benchmark.
Blue Cross Blue Shield
+50%
Uplift
Brand Awareness
+57%
Uplift
Brand Favorability
+69%
Uplift
Brand Recall
  • Blue Cross Blue Shield partnered with GlassView to create a campaign focused on generating awareness and driving users to the Blue Cross Blue Shield YouTube channel, targeting a specific audience of: NASCAR Fans A24-64; with an interest in health and wellness; geo-targeted to Charlotte, Greensboro, Raleigh, and Durham.
  • Because this campaign was directed toward NASCAR fans, delivery was aligned with the NASCAR race schedule, as audience members were most engaged during this period.
  • GlassView also tapped into its preferred publisher network to ensure that users were reached on top-tier, brand-safe inventory.
  • Lastly, GlassView utilized demographic, contextual, behavioral, and geographic targeting layers to ensure that these sites were relevant to the desired audience.
  • GlassView’s leveraging of its preferred publisher network led to placements on contextually relevant, top-tier sites, driving a +50% increase in top-of-mind brand awareness.
  • This audience was also very interested in the content, as there was a 57% uptick in brand favorability as a result of this campaign.
  • The awareness and goodwill toward Blue Cross Blue Shield  had a lasting impact, as GlassView’s delivery and optimization strategies drove a +69% increase in brand recall.
Harvard & Dana Farber
+117%
Uplift
in Purchase Intent
+94%
Delivery
Against New Target Audience Members
+788%
Uplift
in Brand Appeal
  • Harvard-Dana Farber Cancer Institute partnered with GlassView to create a brand uplift, DMA-focused campaign, targeting a specific audience of: A25-54; with an interest in healthcare and related services; geo-targeted to specific DMAs.

•GlassView was able to exceed DMA-focused objectives by combining dayparting with geo-targeting at the DMA level, ensuring that audience members were reached at the perfect time and place to drive brand uplift.

  • This campaign also took advantage of cross-screen, device-targeted frontier delivery, including the use of Connected TV and other IoT media – this was one of the earliest digital video campaigns that utilized this technology and was relevant to Harvard-Dana Farber's reputation as an innovative, front-line treatment center.
  • GlassView’s dayparting, geo-targeting, and innovative use of media allowed Dana Farber to drive awareness in their target DMAs, leading to a purchase intent +117% above the client’s campaign goal.

  • The KPI of net new acquisition was also excellent, as 94% of campaign delivery was against target audience members who had not previously visited Dana Farber.

  • The success of this delivery to new consumers was seen through a +788% increase in brand appeal for consumers who had seen the ad compared to those who had not.

IKEA
+95.3%
Completion rate
Over Industry Benchmark
+11.2x
CTR
Over Industry Benchmark
+ Client Satisfaction

•IKEA launched a campaign specifically targeting A-25-54, sufficient disposable income; with interest in cooking, DIY, nesting, and entertainment: geo-targeted to Singapore.

•To help promote the IKEA campaign, a video was created to generate awareness and action towards the landing page on the IKEA website.

•Partnered with GlassView’s preferred publisher network to target key influencers and social networkers in their targeted audience.

•Created and implemented a brand bar to initiate action and generate awareness towards the landing page on the IKEA website.

•Secured placements on multiple contextually relevant, high profile properties, including: Toggle Online, Today, CNet, Straits Time, Men’s Health, & more.

•Completion rate of 95.3% above the industry average and a clickthrough rate that is 3.1x above the industry benchmark.

•Complete Client Satisfaction

Unilever - Red Rose
+6.13x
CTR
Above Industry Benchmark
+138.1%
Viewability Rate
Above Industry Benchmark
+94.5
CPC Efficiency
Above Industry Benchmark
  • Unilever partnered with GlassView to create a reach and awareness-focused campaign, targeting a specific audience of: “Door Openers”, W18-49 often viewed as moms of young families; with personalities defined as hospitable, encouraging, brave, and seeing the best in people; geo-targeted to Canada.
  • GlassView set out to maximize reach in a very short period by increasing incremental reach outside of YouTube and Facebook – this would in-turn allow Unilever to generate awareness in consumers who had not actually seen its ad on these sites.
  • In order to drive deeper user engagement and cost-efficiency, GV optimized toward a lower play rate and utilized geo, demo, behavioral, psychographic, and contextual targeting to ensure the desired audience was reached.
  • GlassView’s strategic optimization and placement on contextually relevant, high-profile sites successfully drove an uptick in awareness, as evidenced by a CTR 6.13x above the industry benchmark.
  • Additionally, GlassView was able to drive a viewability rate 138.1% above the industry benchmark, showing strong engagement through multiple metrics.
  • The campaign’s success was also seen through demonstrable ROI, with an engagement cost efficiency +94.5% above Unilever’s campaign goal – this multi-level success resulted in a client renewal.
Kellogg's
+33.97x
CTR
Above Industry Benchmark
+52%
Uplift
Purchase Intent
+97.06%
CPC Efficiency
Above Industry Benchmark
  • Kellogg’s partnered with GlassView to create a lower-funnel, purchase intent-oriented campaign for Pringles, targeting a specific audience of: A18-50; geo-targeted to Japan.
  • GlassView implemented contextual keyword targeting to ensure that consumers interested in Pringles were identified and reached.
  • Realeyes emotion-based targeting was also used in this campaign, and it showed that engagement was especially high in the A18-34 group – GlassView then combined this information with behavioral, demographic, and geographic targeting layers to optimize accordingly.
  • A CTA of “buy now” was added to Pringles’ custom brand bar to incentivize purchases and drive users to a Pringles product page on Amazon.
  • GlassView’s contextual targeting and optimization toward Realeyes findings led to placements on numerous top-tier, contextually relevant sites, including Reuters, ESPN, Harper’s Bazaar, and more.
  • These placements combined with an action-oriented CTA drove excellent engagement metrics, including a +52% uptick in purchase intent and a CTR +33.97x above industry benchmark.
  • The strong engagement metrics resulted in powerful ROI, as evidenced by CPC Efficiency +97.06% .
  • This campaign showcased GlassView’s ability to drive strong performance for a global, highly-regarded brand.
Vitacost
+146%
Uplift
Brand Favorability
+2x
CPA Efficiency
Above Facebook's Healthcare Benchmark
17,900
Checkouts
As verified by third-party tracking
  • GlassView and Vitacost partnered to create a conversion-focused campaign positioning Vitacost as a company that provides affordable healthcare products, targeting a specific audience of: A36-71; female skewed; with an interest in overall health, vitamins and supplements; with a desire for food options that are natural, organic, and/or fit special dietary needs; and live an active lifestyle.
  • GlassView used display retargeting in conjunction with rotating creatives to optimize towards the best performance for Vitacost.
  • The audience was segmented into four different groups: people who visited the site, people who clicked on a product, people who added something to their cart but didn’t purchase, and people who made a purchase.
  • Different delivery was used for each of the audiences, ensuring that consumers saw ads that were directly applicable to them.
  • GlassView’s surgical targeting and optimization allowed Vitacost to see measurable ROI and successfully drive conversions, as seen through a +101% increase in purchase intent for consumers exposed to the ad.
  • Positive association with the Vitacost brand was also seen through a +146% uplift in brand favorability, showing the effectiveness of placements, creative rotation and segmentation strategy.
  • Lastly, this campaign drove powerful DR results, with 17,900 checkouts at a CPA one-half that of Facebook’s healthcare benchmark.
Rohto Cooling Eye Drops
+106%
Uplift
in Brand Purchase Intent
+9x
Uplift
in Brand Favorability
+6.5x
Uplift
in Brand Association
  • To drive awareness of Rohto eyedrops, a video was created targeting: A18-34, gender neutral users of Clear Eyes and Visine, millennials, and geo-targeted to St. Louis, Missouri and Louisville, Kentucky.
  • To drive awareness and action in the form of clickthroughs to a specific landing page on the Rohto website. Rohto uses a zombie to demonstrate the effects of Rohto's "Cooling Eye Drops."
  • To develop a comprehensive media mix, ensuring we reach and influence the desired target audience.
  • To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.
  • To deliver user awareness and action in the form of views and clickthroughs to their desired landing page and shares of the creative.
  • Secured placements on multiple contextually relevant, high profile properties, including: Upworthy, Gawker, ESPN, and Mashable.
  • Delivered a completion rate of 94% above the industry average and a clickthrough rate that is over 2x the industry benchmark.
  • Delivered a share rate that is 32% over industry average.
  • Complete client satisfaction and renewal.
Cadillac
+145%
CTR
Above Industry Benchmark
+92.16%
Completion Rate
Above Industry Benchmark
+425%
Purchase Intent
For Those Exposed to the Ad
  • Cadillac partnered with GlassView to create an awareness-focused campaign, targeting a specific audience of: “Next Generation Lux”, A25-54, HHI $100K+; with an entrepreneurial mindset and an affinity for a life of luxury.
  • GlassView used cached and cookied information for people, including luxury website visit frequency, loyalty card holder status, and credit card purchase data to identify and target them as entrepreneurs and high-end luxury shoppers.
  • To ensure that Cadillac remained top-of-mind with this audience, GlassView put frontier technology to work, using cross-device targeting to reach consumers during all parts of the day on their Smartphones, Apple Watches, Laptop/Desktop Computers, and Connected TVs.
  • Through dynamic creative optimization, Cadillac was also able to show their audience the best creatives possible.
  • GlassView’s leveraging of consumer data and frontier, cross-device delivery led to strong awareness-related results visible through a number of metrics, including a clickthrough rate +145% above the industry benchmark.
  • High engagement could also be seen through a completion rate +92.16% above the industry benchmark.
  • GlassView’s delivery strategies  culminated in top-of-mind position for Cadillac - purchase intent for those exposed to the ad was +425% greater than that of a control sample who had not seen it.
Lincoln Motor Company
+67%
Completion Rate
Over Industry Benchmark
+22%
CTR
Over Industry Benchmark
+85%
Views
Over Delivered
  • To reach a millennial audience of A21-34, a video was created to raise a deeper awareness for the automotive company.
  • To drive awareness and maximize video views and clickthroughs to a desired landing page on the Lincoln Motor Company website, GlassView teamed up with Lincoln Motor Company and fashion designer Timo Weiland to create a short film that embodies the spirit of pursuing dreams, embracing purposes, and celebrating successes.
  • Develop a comprehensive media mix, ensuring we reach and influence the desired target audience.
  • Secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.
  • Deliver user awareness in the form of views.
  • Develop a brand bar encouraging clickthroughs to a desired landing page on the Lincoln Motor Company website.
  • Secured placements on multiple contextually relevant, high profile properties, including: Vogue, Wired, The WSJ, StyleBistro, Salon, and Towleroad.
  • Over-delivered views by 85%, resulting in a lower eCPV, which increased the campaign ROI.
  • Delivered a completion rate +67% above industry benchmark and a clickthrough rate +22% above industry benchmark, resulting in Complete client satisfaction.
Global Citizen
$1.9 billion
Commitments
Driven by GlassView Delivery
1.3 million
Social Interactions
Driven by GlassView Delivery
199 million
Organic Reach
Driven by GlassView Delivery
  • Global Citizen partnered with GlassView to create an awareness-focused campaign aimed at promoting social goodness through social shares and donations, targeting a specific audience of: Millennials who are fans of music/celebrities or are interested in social good/awareness; and social influencers.
  • Global Citizen encourages people to do a good deed in exchange for concert tickets that are not available for purchase otherwise.
  • To drive engagement and ensure the correct users were reached, GlassView implemented numerous targeting layers, including contextual, behavioral, demographic, and geographic.
  • To drive long-tail social action and generate mass awareness of the Global Citizen campaign, GlassView added prominent social sharing icons into the Global Citizen video.
  • GlassView also leveraged its preferred publisher network to allow for mass reach on top-tier, contextually relevant sites
  • GlassView’s  targeting and use of social icons led to mass awareness, driving 1.3 million social interactions with a reach of 199 million people.
  • It was also successful netting donations, as evidenced by 44 new commitments and announcements with a net worth of more than $1.9 billion.
  • In addition to the mass reach and donations, the ad itself also exhibited strong engagement – the campaign had a CTR 2.5x and a completion rate 85% above industry averages for each category.
United Nations
+3.4x
CTR
Above Industry Benchmark
5,000+
Signatures
From 88 Different Countries
+78%
Completion Rate
Above Industry Benchmark
  • GlassView partnered with the United Nations, UN Messengers of Peace, and Humanitarian Icons to drive awareness of World Humanitarian Day and encourage citizens from 23 countries to join the #NotATarget Movement by posting a 3D selfie.
  • This 3D selfie would be used as a signature for a petition to protect citizens facing conflict around the world.
  • The target audience for this campaign was: A18-40, UN Messengers of Peace, Ambassadors, Humanitarian Icons; geo-targeted to numerous cities in Asia, North America, South America and Europe.
  • Due to the international nature of this campaign, GlassView was able to tap into its preferred publisher network and global reach of over 1.6 billion people to secure placements on top-tier, contextually relevant sites around the world.
  • To ensure that users were reached on the correct premium sites, GlassView implemented demographic, behavioral, contextual, and geographic targeting layers.
  • A custom brand bar was added to the video to encourage the target audience to clickthrough to the World Humanitarian Day landing page and sign and add their selfie.
  • Through GlassView’s preferred publisher network, the UN was able to secure placements on sites like The Local, Los Angeles Times, and the Guardian - in addition to the excellent reach these sites provide, the ad also received a CTR +3.4x above industry benchmark and a Completion Rate 78% above industry benchmark.
  • Additionally, over 5,000 signatures were secured from 88 countries, far above the 23 countries that were originally targeted.
  • GlassView’s meaningful contribution led to the  petition being delivered to the United Nations during the 72nd session of the General Assembly in September 2017.
United States Marine Corps
+77.58%
Completion rate
Over Industry Benchmark
+4.29x
CTR
Over Industry Benchmark
+Client
Satisfaction
  • A series of vidoes were created to generate awareness for the US Marines' 'by maximizing video views forthe US Marines while driving action to the “Semper Fidelis All American Program (SFAAP)” landing page.
  • Goal to reach a targeted audience of A16-17 High School Students, and their parents. 
  • Utilized GlassView Labs' "Video Carousel Unit" to drive awarness & action, by allowing users to click through six additional US Marines creatives upon completion of viewing the ad placement.
  • Implemented a number of targeting layers to reach the targeted audience including Demographic, Geographic & Contextual. Allowing GlassView to reach the right audiences on top-tier publishers.
  • Aimed to drive action in the form of clicks to the “Semper Fidelis All American Program (SFAAP)” page through a CTA on the brand bar prompting viewers to nominate a student or apply for the program.
  • Provided campaign delivery on contextually relevent, top-tier publishers including ESPN, Bleacher Report, Parents, Forbes, Wired, Real Simple & more.
  • Through a comprehensive delivery to targeted audience, GlassView was able to surpass industry benchmarks of completion rates by +77.58%
  • Utilized a custom built brand bar & CTA to drive a clickthrough rate 4.29x above the industry benchmark.
  • Complete Client Satisfaction
Focus Features
+67%
Share Rate
Over Industry Benchmark
+85%
CTR
Over Industry Benchmark
+Client
Renewal
  • To promote a film, a video was created to target parents with kids aged 5-11 and video game enthusiasts to deliver video views and drive engagement to a desired landing page. The trailer entices parents to go see the film for a fun family movie day.
  • Develop a comprehensive media mix, ensuring we reach the desired target audience.
  • Secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.
  • Maximize video views, enhancing awareness and engagement. 
  • Deliver user action in the form of clickthroughs to a unique landing page.


* The video featured on this case study is used to represent our work with the client in question and is not the video that was used in the campaign.

  • Secured placements on multiple contextually relevant, high profile properties, including: GameSpot, USA Today, Parents, Mothering, Nick, SheKnows, Oprah, IGN, Yahoo!, Martha Stewart, and Cafemom.
  • Delivered a clickthrough rate +85% above industry benchmark and a share rate +67% above industry benchmark, resulting in complete client satisfaction and renewal.
beIN SPORTS
+87%
Completion rate
Over Industry Benchmark
+3.6x
CTR
Over Industry Benchmark
+59%
Share rate
Over Industry Avarage
  • To drive awareness for beIN SPORTS showing of the PSG versus Chelsea game, a video was created to inform the target audience of: A25-49, skewed towards Males, interested in sports, and Geo-targeted to France.
  • To augment awareness and to drive action to a specific landing page on the beIN SPORTS website, a video was created to inform viewers that beIN SPORTS would be covering and showing the PSG versus Chelsea match.
  • To develop a comprehensive media mix, ensuring we reach an engaged target audience.
  • Secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.
  • Deliver engagement in the form of clickthroughs to a unique landing page on the beIN SPORTS website and enhance awareness by maximizing video views for the beIN SPORTS campaign.
  • Secured placements on multiple contextually relevant, high profile properties, including: Le Figaro, L’Express, Le 10Sport, and Le Monde.
  • Delivered a completion rate of 87% above the industry average and a clickthrough rate that is 3.6x over the industry benchmark
  • Delivered a share rate of 59% over industry average, resulting in complete client satisfaction.
Olympic Channel
+3.5x
CTR
Above Industry Benchmark
+75%
Completion Rate
Above Industry Benchmark
+76.5%
CPC Efficiency
Above Industry Benchmark
  • The Olympic Channel partnered with GlassView to generate awareness for The Olympics, targeting a specific audience of: Millennial audiences A13-34 and sports enthusiasts; geotargeted to the Brazil, U.S., China, Europe, Canada, and MENA.
  • GlassView tapped into its preferred publisher network to target key influencers and social networkers through placement on contextually relevant, top-tier properties.
  • To ensure that this audience was identified and reached, GlassView implemented domain-level, demographic, geographic, behavioral and contextual targeting layers.
  • A custom brand bar was also developed to create stronger awareness of The Olympic Channel and drive traffic to The Olympic Channel website.
  • Through GlassView’s preferred publisher network and targeting layers, The Olympic Channel was able to secure placements on sites like Fox Brasil, 20 Minutos, and more.
  • These contextually relevant, top-tier placements led to high engagement visible through a CTR +3.5x above industry benchmark and a completion rate +75% above industry benchmark.
  • The strong engagement metrics resulted in powerful ROI, as evidenced by CPC Efficiency +76.5% above industry benchmark.
Texas Tourism
+4.18x
CTR
Above Industry Benchmark
+54%
CPC Efficiency
Above Industry Benchmark
+98.72%
Completion Rate
Above Industry Benchmark
  • GlassView and Texas Tourism partnered to create a brand awareness-focused campaign, targeting a primary audience of: Gen X A35-49, with a HHI of $60K+ and with children under 18; and Millennials A20-34 with a HHI of $40K+.
  • This campaign also targeted a secondary audience of: Boomers A50+ with a HHI of $60K+; focused on pragmatic risk-taking adventures.
  • Geo-targeting to the U.S. (excluding Texas) and Mexico was used for both primary and secondary audiences.
  • GlassView used innovative QuickDraw technology to place Texas Tourism ads next to trending topics – in this case, ads were strategically placed after GlassView’s QuickDraw algorithm detected a spike in mentions related to National BBQ Day and the Great Texas BBQ Festival.
  • This campaign also used DMA-level targeting and prominent social sharing buttons, allowing for accurate geo-targeting and strong word-of-mouth advertising through shares.
  • Cross-device targeting  and dayparting were used to reach the correct consumers at all points in their day, including through frontier IoT devices like wearables.
  • GlassView’s contextually and geographically relevant placements and dayparting strategies resulted in excellent awareness-related metrics, including a CTR +4.18x above the industry benchmark and a completion rate +98.72% above the industry benchmark.
  • The use of GlassView QuickDraw led to cost-effective media buys, as seen through a CPC efficiency +54% above the industry benchmark..
  • In addition to strong metrics, the demonstrable success of this campaign led to a client renewal.
Qantas
4,000+
Unique
Site Visits
+89.83%
CPC Efficiency
Above Industry Benchmark
+14.9%
Uplift
Annual Net Profit
  • GlassView partnered with Qantas to promote the ”Sydneyporeans” campaign, aimed at promoting air travel to Australia and encouraging booking through Qantas.com.
  • This campaign targeted a specific audience of: Those interested in travel, food and wine, family fun, and holidaying in Australia; geo-targeted to Singapore.
  • To allow for the best strategic retargeting possible, GlassView implemented conversion pixels into various sections of the Qantas website – an especially high context was placed on individuals who were pixeled by the checkout tag.
  • Because these users were much more likely to purchase airline tickets, they were retargeted with relevant flight offerings that linked to specific flight booking pages.
  • This campaign also utilized cross-device targeting, using dynamic ad insertion that allows for sequential messaging and a storytelling approach to campaign delivery – Additionally, it allows for dayparting, maximizing engagement with the brand.
  • Through GlassView’s retargeting and platform-agnostic delivery, Qantas saw excellent results on a campaign level, including a CTR +9.84x above industry benchmark, a Completion Rate +52.85% above industry benchmark, and over 4,000 site visits from users interested in purchasing a flight.
  • The high CTR and completion in this campaign led to measurable campaign-level ROI, as evidenced by a CPC Efficiency +89.83% above industry benchmark.
  • From a more macro perspective, GlassView contributed meaningfully to a Qantas annual net profit increase of 14.9%, and the addition of new flights to Qantas’s Asia-Pacific region.