Lexus

Provincetown's main drag Commercial Street "is a stage and everybody is on it," says Josh Patner, the owner and founder of Loveland, his one-of-a-kind boutique in the west end of the gay and lesbian tourist mecca at the tip of Cape Cod.

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Lexus
+72%
Completion rate
Over Industry Benchmark
+2.4x
CTR
Over Industry Benchmark
+10%
Views
Over Delivery

A video was created targeting an audience of: A25+, affluent, car enthusiasts, and those who lead active lifestyles. To deliver video views and drive action to enhance awareness and drive users to a desired landing page. Lexus brought together a new series that looks a t peoples' stories whose dreams have been brought to life by the unique and irreplaceable place that is 'P-Town.'

To develop a comprehensive media mix, ensuring we reach the desired target audience. To secure placements on multiple contextually relevant, high profile properties relating to the Lexus target audience. To maximize video views and to drive action in clickthroughs, enhance awareness and direct users to a desired landing page on the Lexus website.

 

Secured placements on multiple contextually relevant, high profile properties, including: Mashable, MarketWatch, The Wall Street Journal, TechRadar, The Washington Post, and Wired. A completion rate of 72% over the industry average and a clickthrough rate that is over 2.4x the industry benchmark. Over-delivered views by 10%, lowering the competitive eCPV. Complete client satisfaction.

AARP Health
+46%
Completion rate
Over Industry Benchmark
+4.8x
CTR
Over Industry Benchmark
+5.4x
Share rate
Over Industry Average

To promote AARP Member Advantages, a video was created to target A50+; readers of premium Content (Health, News, Business, Fitness, Sports, etc.). AARP seeks to promote and provide its customers with convenient and simple access to their healthcare options.

We developed a comprehensive media mix, ensuring to reach a highly engaged target audience on multiple contextually relevant, high profile properties, delivering high user attention and engagement.

Secured placements on multiple contextually relevant, high profile properties, including: ESPN, TIME, NY Times, Forbes and FOX News. A completion rate of 46% above the industry, and a clickthrough rate of 4.8x over the industry benchmark. A share rate of 5.4x over the industry benchmark of 0.85%.

Ralph Lauren
+41%
Completion rate
Over Industry Benchmark
+3.2x
CTR
Over Industry Benchmark
+12%
Share rate
Over Industry Average

Secured placements on multiple contextually relevant, high profile properties, including: Women's Health, Babble, Allure, Huffington Post and Town&Country. Delivered a clickthrough rate that is 3.2x over the industry benchmark. Delivered a share rate of 11% over industry average. Complete client satisfaction.

To develop a comprehensive media mix, ensuring we reach a highly engaged, target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To deliver user awareness, engagement, and action in the form of clickthroughs to a unique landing page on the Ralph Lauren website while maximizing complete video views.

Secured placements on multiple contextually relevant, high profile properties, including: Women's Health, Babble, Allure, Huffington Post and Town&Country. Delivered a clickthrough rate that is 3.2x over the industry benchmark. Delivered a share rate of 11% over industry average. Complete client satisfaction.

Harvard & Dana Farber
+98%
Completion rate
Over Industry Benchmark
+3.2x
CTR
Over Industry Benchmark
+Client
Renewal

A video was created to enhance awareness and drive action surrounding Dana Farber Cancer Institute's dedication to eradicating diseases such as cancer, AIDS, and related illnesses and fear they engender.

We developed a comprehensive media mix, reaching the target of A25-54, those interested in healthcare and related services  on multiple contextually relevant, high profile properties where  Dana Farber target audience is consuming and sharing content.

We secured placements on multiple contextually relevant, high profile properties, including:  Shape, Health, Real Simple, USA Today, CNN, House Beautiful, Harper’s Bazaar. Completion rate of 98% above the industry average, clickthrough that is over 3.2x the  industry benchmark. Complete client satisfaction and renewal.

Los Angeles Tourism & Convention Board
+24%
Uplift
in Brand Purchase Intent
+42%
Uplift
in Brand Favorability
+45%
Uplift
in Brand Appeal

To promote Los Angeles Tourism, a video was created to drive attention and action to target: A25-44, focusing on A25-34, HHI $75k+, travelers, those interested in traveling, and Geo-targeted to New York, Chicago, Washington DC, and California (excluding LA). The adventurous video illustrated a wide variety of fun activities unique to LA in order to ncrease attention and to drive viewer engagement to a unique landing page on the LATCB website.

We developed a comprehensive media mix, ensuring to reach a highly engaged target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.

Intent to visit Los Angeles was higher among social video viewers (+24% uplift in intent to visit when compared to non-exposed control sample). Favorability towards LA Tourism & Convention Board showed a +42% uplift for those exposed to the social video campaign. The social video campaign also had a positive effect on LA Tourism & Convention Board’s brand image as those who saw the video found the brand +45% more appealing than a non-exposed control sample.

Net-a-Porter
+42%
Uplift
in Brand Purchase Intent
+117%
Uplift
in Brand Favorability
+82%
Uplift
in Brand Appeal

To promote Net-a-Porter, a video was created to drive awareness and action among a target of Fashion forward people with a high HHI and propensity to purchase luxury products, and geo-targeted to the UK and Germany.

In order to achieve the campaign objectives, we developed a comprehensive media mix, ensuring we reached a highly engaged target audience. Additionally, we secured placements on multiple contextually relevant, high profile properties, delivering high user awareness, engagement and action in the form of clickthroughs to a unique landing page on the  Net-a-Porter website.

Intent to purchase from client was higher amongst social video viewers (+42% uplift in purchase intent when compared to a non-exposed control sample). We also documented an uptick in brand favorability (+117% uplift) for those exposed to the social video campaign. The video had a positive effect on Net-a-Porter’s brand image as those who saw the video found the brand +82% more appealing versus a non-exposed control sample.

Hermès
+7.6x
CTR
Over Industry Benchmark
+97.9%
Completion Rate
Over Industry Benchmark
+Client Satisfaction

•To help promote the Hermès campaign, a video was created to help generate awareness  and action towards a specific landing page on the Hermes website.

•Hermes launched a campaign specifically targeted to Women 18-27 with HHI %50K+, trend adapters, and fashion enthusiast who may have not yet considered Hermés.

•Developed a comprehensive media mix, to reach the desired target audience.

•Secured placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.

•Created & implemented a custom brand bar to initiate action & generate awareness towards landing page on the Hermés website.

•Secured placements on multiple contextually relevant, high profile properties, including: Harper’s Bazaar, Elle Décor, Cosmopolitan, CN Traveler, Glamour, WWD & more

•Completion rate of 97.9% above the industry average and a clickthrough rate that is 3.2x above the industry benchmark.

•Complete Client Satisfaction

IKEA
+95.3%
Completion rate
Over Industry Benchmark
+11.2x
CTR
Over Industry Benchmark
+ Client Satisfaction

•IKEA launched a campaign specifically targeting A-25-54, sufficient disposable income; with interest in cooking, DIY, nesting, and entertainment: geo-targeted to Singapore.

•To help promote the IKEA campaign, a video was created to generate awareness and action towards the landing page on the IKEA website.

•Partnered with GlassView’s preferred publisher network to target key influencers and social networkers in their targeted audience.

•Created and implemented a brand bar to initiate action and generate awareness towards the landing page on the IKEA website.

•Secured placements on multiple contextually relevant, high profile properties, including: Toggle Online, Today, CNet, Straits Time, Men’s Health, & more.

•Completion rate of 95.3% above the industry average and a clickthrough rate that is 3.1x above the industry benchmark.

•Complete Client Satisfaction

Colgate-Palmolive
+80%
Completion rate
Over Industry Benchmark
+4.5x
CTR
Over Industry Benchmark
+5%
Views
Over Delivery

To promote the affordable fragrant cleaning product, Fabuloso, a video was created to drive awareness and action among a target of: A25-64 who complete household chores, homeowners, pet-owners, money savers, and cleaners. To drive user action and to enhance awareness to a unique landing page on the Fabuloso website. The video presents a simple solution to a marital fight with a comical twist.

 

To develop a comprehensive media mix, ensuring we reach the target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To deliver user action in the form of clickthroughs to a unique landing page on the Colgate-Palmolive website and enhance awareness by maximizing video views.

Secured placements on multiple contextually relevant, high profile properties: including VH1, MTV, Pandora, TMZ, and Los Angeles Times. Delivered a clickthrough rate that is 4.5x over the industry average and a completion rate of 80% over the industry benchmark. Over-delivered views by 5%, lowering the competitive eCPV. Complete client satisfaction.

Unilever
+135%
Completion rate
Over Industry Benchmark
+6.1x
CTR
Over Industry Benchmark
+76
MOAT Video Score
  • Unilever Red Rose launched their Workplace of the Future campaign specifically aimed at W18-49 “Door Openers,” often viewed as moms of young families, millennial/younger Gen X, young families with a personality defined as hospitable, encouraging, brave & seeing best in people, geo-targeted to Canada.
  • To help promote Unilever’s Workplace of the Future campaign, a video was created to generate awareness and action towards the landing page on the Unilever website.
  • Partnered with GlassView’s preferred publisher network to target W18-49 “Door Openers,” often viewed as moms of young families, millennials/ younger GenX, young families with a personality defined as hospitable, encouraging, brave& seeing best in people, geo-targeted to Canada.
  • Created and implemented a brand bar to initiate awareness and drive towards the Red Rose Tea YouTube channel.
  • Surpassed Industry  completion quality rates by 135% & a clickthrough rate of 6.13x respectively.
  • By MOAT standards, the video score was 76, rated as “excellent” and the creative had a viewability rate over 138.13% above the industry benchmark.
  • Delivered on contextually relevant sites including Parent, HGTV, National Post & more
Quicken Loans
+65%
Completion rate
Over Industry Benchmark
+2x
CTR
Over Industry Benchmark
+10%
Views
Over Industry Benchmark

To reach Quicken Loans' target audience, a video was created targeting: A25-34, HHI $75K-$150K, in search of their first home, retail and commercial lenders, and consumer entertainment and lifestyle information. To deliver user action in the form of clickthroughs to the Quicken Loans Mortgage Application.

To develop a comprehensive media mix, ensuring we reach the desired target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To deliver user action in the form of clickthroughs to their desired landing page.

* The video featured on this case study is used to represent our work with the client in question and is not the video that was used in the campaign.

Secured placements on multiple contextually relevant, high profile properties, including: Bloomberg, Wired, Trulia , WSJ and Zillow. Completion rate of 65% above the industry average and over-delivered views by 10%. A clickthrough rate that is over 2x the industry benchmark, driving thousands of clickthroughs to Quicken Loans' mortgage application. Complete client satisfaction.

John Deere
+93%
Completion Rate
Over Industry Benchmark
+70%
Uplift
in Brand Favorability
+58%
Share Rate
Over Industry Average

A video illustrating John Deere construction products was created targeting an audience of: large commercial contractors, construction business owners, and commercial builders

We developed a comprehensive media mix, ensuring to reach the desired target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.

We secured placements on multiple contextually relevant, high profile properties, including: MarketWatch, WSJ, Concrete Construction, CNN, Architectural Digest, Weather, Builder Online, and Contractor Talk. Completion rate of 93% over the industry average and a clickthrough rate that is over 2.1x the industry benchmark. We drove a share rate that is 5% over industry average. Complete client satisfaction.

The Hershey Company
+9%
Brand Association
Over Industry Benchmark
+64x
Brand Favorability
Over Industry Benchmark
+10%
Purchase Uplift
Over Industry Avarage

•KRAVE launched a campaign specifically aimed at A24-44 audience geo-targeted in NYC, Chicago, Denver, San Francisco,  LA, Seattle, Atlanta, Houston, and San Diego.

•Delivery on Wearables & the IoT was utilized to impact the targeted audience in a way which evoked the innovation nature of the KRAVE  brand, as well as drive greater brand awareness.

•We observed a popular uplift amongst viewers who believed you should “Never settle” and that you should “KRAVE better” snacks (brand statement selection was 10% higher when compared to a non-exposed sample)

•KRAVE’s social video campaign also succeeded in positioning the brand as a snack with “both health and  taste” (brand statement selection was 14% higher amongst A25-34 when compared to a non-exposed sample.)

•Ultimately, exposed respondents respond most favorably to the following brand statements ”Never settle. KRAVE better.” and “With KRAVE, you have both health and taste.” as demonstrated by 10% and 9% increase in brand statement selections amongst overall exposed respondents respectively.

•Deep awareness and action were delivered to key influencers in the targeted demo audience.

Lincoln Motor Company
+67%
Completion Rate
Over Industry Benchmark
+22%
CTR
Over Industry Benchmark
+85%
Views
Over Delivered

To reach a millennial audience of A21-34, a video was created to raise a deeper awareness for the automotive company. To drive awareness and to maximize video views and clickthroughs to a desired landing page on the Lincoln Motor Company website. Lincoln Motor Company teamed with a fashion designer, Timo Weiland, to create a short film that embodies the spirit of pursuing dreams, embracing purposes, and celebrating successes.

To develop a comprehensive media mix, ensuring we reach and influence the desired target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To deliver user awareness in the form of views. To develop a brand bar encouraging clickthroughs to a desired landing page on the Lincoln Motor Company website.

Secured placements on multiple contextually relevant, high profile properties, including: Vogue, Wired, The WSJ, StyleBistro, Salon, and Towleroad. Over-delivered views by 85%, resulting in a lower eCPV, which increased the campaign ROI. Completion rate of 67% above the industry average and a clickthrough rate that is 22% above the industry benchmark. Complete client satisfaction.

Focus Features
+67%
Share Rate
Over Industry Benchmark
+85%
CTR
Over Industry Benchmark
+Client
Renewal

To promote a film, a video was created to target parents with kids aged 5-11 and video game enthusiasts to deliver video views and drive engagement to a desired landing page. The trailer entices parents to go see the film for a fun family movie day.

To develop a comprehensive media mix, ensuring we reach the desired target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To maximize video views, enhancing awareness and engagement. To maximize video views, enhancing awareness of the movie. To deliver user action in the form of clickthroughs to a unique landing page.

* The video featured on this case study is used to represent our work with the client in question and is not the video that was used in the campaign.

Secured placements on multiple contextually relevant, high profile properties, including: GameSpot, USA Today, Parents, Mothering, Nick, SheKnows, Oprah, IGN, Yahoo!, Martha Stewart, and Cafemom. A clickthrough rate that is 85% over the industry benchmark. Delivered a share rate that is 67% over the industry average. Complete client satisfaction and renewal.

FujiFilm
+88%
Completion Rate
Over Industry Benchmark
+4.1x
CTR
Over Industry Benchmark
+Client
Renewal

Fujifilm launched a campaign specifically aimed at young photo enthusiasts A18-34 who are interested in lifestyle, food, fashion & architecture/design. To help promote the Fujifilm X-Series campaign, two videos were created to generate awareness and action towards a specific landing page on the Fujifilm website.

We developed a comprehensive media mix, to reach the desired target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. Created & implemented a custom brand bar to initiate action & generate awareness towards landing page on the Fujifilm website.

We secured placements on multiple contextually relevant, high profile properties, including: GQ, Mashable, USA Today, SheKnows, Diply, HuffPost, Variety, Bon Appetit, CBS Sports & more. Completion rate of 88% above the industry average and a clickthrough rate that is 4.1x above the industry benchmark. Complete Client Satisfaction & Renewal.

Blue Cross Blue Shield
+33%
Uplift
in Brand Purchase Intent
+70%
Uplift
in Brand Favorability
+12%
Uplift
in Brand Awareness

Multiple videos were created featuring NASCAR superstar Jimmy Johnson with popup and mid episode commercial which highlighted BCBS. We maximized brand awareness & drove action among the target audience of adults 24-64, in Charlotte, Greensboro, Raleigh and Durham only, NASCAR fans, and cares about health and wellness.

We developed a comprehensive media mix, ensuring to reach the desired target audience for BCBS by securing placements on multiple contextually relevant, high profile properties relating to the BCBS target audience.

We secured  placements on multiple contextually relevant, high profile properties, including The Charlotte Observer, SELF, and Men’s Fitness. There was a 33% uplift in brand purchase intent compared to the control group. There was a greater uplift in purchase intent among men (+78%) than women (+24%). There was a 70% uplift in brand Favorability.

beIN SPORTS
+87%
Completion rate
Over Industry Benchmark
+3.6x
CTR
Over Industry Benchmark
+59%
Share rate
Over Industry Avarage

To drive awareness for beIN SPORTS showing of the PSG versus Chelsea game, a video was created to inform the target audience of: A25-49, skewed towards Males, interested in sports, and Geo-targeted to France. To augment awareness and to drive action to a specific landing page on the beIN SPORTS website. A video was created to inform viewers that beIN SPORTS will be covering and showing the PSG versus Chelsea match.

To develop a comprehensive media mix, ensuring we reach an engaged and the desired target audience. Secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. Delivering engagement in the form of clickthroughs to a unique landing page on the beIN SPORTS website. To enhance awareness by maximizing video views for the beIN SPORTS campaign.

Secured placements on multiple contextually relevant, high profile properties, including: Le Figaro, L’Express, Le 10Sport, and Le Monde. Completion rate of 87% above the industry average and a clickthrough rate that is 3.6x over the industry benchmark. Delivered a share rate of 59% over industry average. Complete client satisfaction.

Ochsner Health System
+82%
Completion rate
Over Industry Benchmark
+2x
CTR
Over Industry Benchmark
+35%
Share rate
Over Industry Avarage

A video was created to reach the Ochsner Health System target audience of: A35-64, M50-64, interested in health, news, and lifestyle information,located in the New Orleans DMA. The main objectives of the campaign were to increase awareness in the form of video views and to drive engagement in the form of clickthroughs and shares of the creative from the desired target audience.

To achieve the objectives of driving awareness and engagement, we developed a comprehensive media mix, ensuring we reach the desired target audience. We secured placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. We delivered user awareness in the form of views and developed a brand bar encouraging clickthroughs to a desired landing page on the Ochsner Health System website.

Secured placements on multiple contextually relevant, high profile properties for the Ochsner Health System campaign, including: WebMD, CNN, Fox8, Salon, Nola, and NBC News. Delivered a completion rate of 82% above the industry benchmark, a clickthrough rate that is over 2x the industry benchmark, and a share rate that is 35% over industry average.

Rohto
+94%
Completion rate
Over Industry Benchmark
+2x
CTR
Over Industry Benchmark
+32%
Share Rate
Over Industry Average

To drive awareness of Rohto eyedrops, a video was created targeting: A18-34, gender neutral users of Clear Eyes and Visine, millennials, and geo-targeted to St. Louis, Missouri and Louisville, Kentucky. To drive awareness and action in the form of clickthroughs to a specific landing page on the Rohto website. Rohto uses a zombie to demonstrate the effects of Rohto's "Cooling Eye Drops."

To develop a comprehensive media mix, ensuring we reach and influence the desired target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To deliver user awareness and action in the form of views and clickthroughs to their desired landing page and shares of the creative.

Secured placements on multiple contextually relevant, high profile properties, including: Upworthy, Gawker, ESPN, and Mashable. Completion rate of 94% above the industry average and a clickthrough rate that is over 2x the industry benchmark. Delivered a share rate that is 32% over industry average. Complete client satisfaction and renewal.

Olympic Channel
+160%
Completion rate
Over Industry Benchmark
+3.5x
CTR
Over Industry Benchmark
+Client
Renewal

To reach a millennial audience of A13-34, a video was created to raise a deeper awareness for Olympic Channel by maximizing video views and clickthroughs to a desired landing page on the Olympic Channel website.

We developed a comprehensive media mix, ensuring to reach and influence the desired target audience: Sport Enthusiasts, A13-34 in: U.S., China, Brazil, Europe, Canada, and MENA by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.

We secured placements on multiple contextually relevant, high profile properties, including: SB Nation, USA Today, Bleacher Report, BBC, Lance, Eurosport, 20 Minutos, Le Monde, Telegraph, and CBC. Completion rate of 75% above the industry average and a clickthrough rate that is 5.3% above the industry benchmark. Complete client satisfaction & client renewal.

Konica Minolta
+2.8x
CTR
Over Industry Benchmark
+91%
Completion Rate
Over Industry Benchmark
+38%
Share rate
Over Industry Avarage

A video was created to reach Konica Minolta's target audience including: Fortune 500 executives, C-suite executives, IT purchasing decision makers, investing in or interested in technology solutions for their business. The main objectives of the campaign was to drive user awareness and action in the form of views, clickthroughs, and share of the creative within their target audience.

To develop a comprehensive media mix, ensuring we reach the target audience though securing placements on multiple contextually relevant, high profile properties - where the Konica Minolta target demographic are consuming and sharing information.

Secured placements on multiple contextually relevant, high profile properties, including: Bloomberg, Wired, WSJ, CNN, USA Today, Boston, Business Insider, and Washington Post.A clickthrough rate of more than 2.8x over the industry benchmark and a completion rate of 91% over the industry average. Additionally, share rates exceeded the industry average by 38%.

Allstate Insurance
+88%
Completion Rate
Over Industry Benchmark
+8.2x
CTR
Over Industry Benchmark
+Client
Renewal

To promote Allstate insurance for any type of situation, a comical video evoking humar was created to drive awareness and action among a target of Men 25-44 that lead an active social life.

We developed a comprehensive media mix, ensuring to reach a highly engaged target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.

We secured placements on multiple contextually relevant, high profile properties, including: The Washington Post, LA Times, Mashable, The Baltimore Sun, and The WSJ. Completion rate of 88% above the industry average, clickthrough that is over 8.2x the industry benchmark, and  an over-delivery of views in excess of 9%. Complete client satisfaction and renewal.