Lexus

Provincetown's main drag Commercial Street "is a stage and everybody is on it," says Josh Patner, the owner and founder of Loveland, his one-of-a-kind boutique in the west end of the gay and lesbian tourist mecca at the tip of Cape Cod.

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Lexus
+72%
Completion rate
Over Industry Benchmark
+2.4x
CTR
Over Industry Benchmark
+10%
Views
Over Delivery
  • A video was created targeting an audience of: A25+, affluent, car enthusiasts, and those who lead active lifestyles.

 

  • Campaign goal to deliver video views and drive action to enhance awareness and drive users to a desired landing page. Lexus brought together a new series that looks a t peoples' stories whose dreams have been brought to life by the unique and irreplaceable place that is 'P-Town.'
  • A comprehensive media mix was developed, ensuring we reach the desired target audience.

 

  • Secured placements on multiple contextually relevant, high profile properties relating to the Lexus target audience.

 

  • Harnessed the  GlassView platform's capabiltiizes to maximize video views and to drive action in clickthroughs, enhance awareness and direct users to a desired landing page on the Lexus website.

 

  • Secured placements on multiple contextually relevant, high profile properties, including: Mashable, MarketWatch, The Wall Street Journal, TechRadar, The Washington Post, and Wired.

 

  • Drove results exceeding industry benchmark's, including a completion rate 72% over the industry average and a clickthrough rate over 2.4x the industry benchmark. Additionally, over-delivered views by 10%, lowering the competitive eCPV.

 

  • Complete client satisfaction.
AARP Health
+46%
Completion rate
Over Industry Benchmark
+4.8x
CTR
Over Industry Benchmark
+5.4x
Share rate
Over Industry Average

To promote AARP Member Advantages, a video was created to target A50+; readers of premium Content (Health, News, Business, Fitness, Sports, etc.). AARP seeks to promote and provide its customers with convenient and simple access to their healthcare options.

  • GlassView developed a comprehensive media mix, ensuring to reach a highly engaged target audience on multiple contextually relevant, high profile properties, delivering high user attention and engagement.
  • Secured placements on multiple contextually relevant, high profile properties, including: ESPN, TIME, NY Times, Forbes and FOX News.

 

  • Harnessed the GlassView platform to deliver results above industry benchmark. Specifically, the campaign finished with a  completion rate over 46% above the industry benchmark,  a clickthrough rate 4.8x above  the industry average, as well as a share rate 5.4x over the industry benchmark.
Ralph Lauren
+41%
Completion rate
Over Industry Benchmark
+3.2x
CTR
Over Industry Benchmark
+12%
Share rate
Over Industry Average

Secured placements on multiple contextually relevant, high profile properties, including: Women's Health, Babble, Allure, Huffington Post and Town&Country. Delivered a clickthrough rate that is 3.2x over the industry benchmark. Delivered a share rate of 11% over industry average. Complete client satisfaction.

To develop a comprehensive media mix, ensuring we reach a highly engaged, target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To deliver user awareness, engagement, and action in the form of clickthroughs to a unique landing page on the Ralph Lauren website while maximizing complete video views.

Secured placements on multiple contextually relevant, high profile properties, including: Women's Health, Babble, Allure, Huffington Post and Town&Country. Delivered a clickthrough rate that is 3.2x over the industry benchmark. Delivered a share rate of 11% over industry average. Complete client satisfaction.

Harvard & Dana Farber
+117%
Uplift
in Purchase Intent
+5.5x
Uplift
in Brand Favorability
+7.9x
Uplift
in Brand Association
  • Harvard University / Dana Farber launched a campaign specifically aimed to reach a target audience of viewers A25-54 who had an interest in healthcare & related services.

 

  • A campaign video was created featuring Dana Farber Cancer Institute's work to ‘crack the cancer code’ because everyone has been affected by Cancer.

  • The GlassView platform was utilized to provide campaign delivery on IoT/Wearables in addition to Desktop & Mobile. This format was used to evoke how Harvard University/Dana Farber’s cancer institute is using the latest in medical technology to eradicate diseases such as cancer, AIDS, and related illnesses and fear they engender

 

  • Created and implemented a brand bar to initiate awareness and drive action towards a specific landing page Harvard/Dana Farber’s website.

  • Brand Purchase Intent saw a +117% uplift when comparing the exposed sample to non-exposed control sample.

 

  • Delivery on the GV Network led to a +788% uplift in brand appeal towards Harvard & Dana Farber for those exposed to the campaign.

 

  • The campaign delivery also had a positive effect on Harvard & Dana Farber’s brand image as those who saw the video found the brand +549% more favorable than a non-exposed control sample.
Net-a-Porter
+42%
Uplift
in Brand Purchase Intent
+117%
Uplift
in Brand Favorability
+82%
Uplift
in Brand Appeal

To promote Net-a-Porter, a video was created to drive awareness and action among a target of Fashion forward people with a high HHI and propensity to purchase luxury products, and geo-targeted to the UK and Germany.

In order to achieve the campaign objectives, we developed a comprehensive media mix, ensuring we reached a highly engaged target audience. Additionally, we secured placements on multiple contextually relevant, high profile properties, delivering high user awareness, engagement and action in the form of clickthroughs to a unique landing page on the  Net-a-Porter website.

Intent to purchase from client was higher amongst social video viewers (+42% uplift in purchase intent when compared to a non-exposed control sample). We also documented an uptick in brand favorability (+117% uplift) for those exposed to the social video campaign. The video had a positive effect on Net-a-Porter’s brand image as those who saw the video found the brand +82% more appealing versus a non-exposed control sample.

LG Electronics
+128%
Uplift
in Purchase Intent
+62%
Uplift
in Brand Favorability
+7%
Uplift
in Brand Awareness
  • LG launched a campaign aimed at Men A35+ living in the UK (with the exception of London).

 

  • A series of three videos were created to promote LG, as well as drive awareness and engagement towards the LG’s UK website.

  • GlassView utilized Emotion Based Targeting to measure LG's targeted audiences reception to campaign creative, andmake optimizations mid-flight based on receptivity, in addition to traditional targeting parameters

 

  • A brand bar was created and implemented to initiate awareness and drive action towards the LG UK website.
  • Drove upticks in real business results through use of the GlassView platform, including Emotion Based Targeting. This included a 128% uptick in Purchase Intent, a 62% uplift in Brand Favorability & a 7% uplift in Brand Awareness.

 

  • Delivery on GV's platform resulted in campaign performance well above industry benchmarrks, specifically a completion rate over 94% above benchmark, and a clickthrough rate over 179% above the industry average.

 

  • Secured placements on contextually relevent sites including Wired, Men’s Health, GQ, Eurosport, ESPN, The Telegraph, and more
Unilever
+135%
Completion rate
Over Industry Benchmark
+6.1x
CTR
Over Industry Benchmark
+76
MOAT Video Score
  • Unilever Red Rose launched their Workplace of the Future campaign specifically aimed at W18-49 “Door Openers,” often viewed as moms of young families, millennial/younger Gen X, young families with a personality defined as hospitable, encouraging, brave & seeing best in people, geo-targeted to Canada.
  • To help promote Unilever’s Workplace of the Future campaign, a video was created to generate awareness and action towards the landing page on the Unilever website.
  • Partnered with GlassView’s preferred publisher network to target W18-49 “Door Openers,” often viewed as moms of young families, millennials/ younger GenX, young families with a personality defined as hospitable, encouraging, brave& seeing best in people, geo-targeted to Canada.
  • Created and implemented a brand bar to initiate awareness and drive towards the Red Rose Tea YouTube channel.
  • Surpassed Industry  completion quality rates by 135% & a clickthrough rate of 6.13x respectively.
  • By MOAT standards, the video score was 76, rated as “excellent” and the creative had a viewability rate over 138.13% above the industry benchmark.
  • Delivered on contextually relevant sites including Parent, HGTV, National Post & more
Hermès
+7.6x
CTR
Over Industry Benchmark
+97.9%
Completion Rate
Over Industry Benchmark
+Client Satisfaction

•To help promote the Hermès campaign, a video was created to help generate awareness  and action towards a specific landing page on the Hermes website.

•Hermes launched a campaign specifically targeted to Women 18-27 with HHI %50K+, trend adapters, and fashion enthusiast who may have not yet considered Hermés.

•Developed a comprehensive media mix, to reach the desired target audience.

•Secured placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.

•Created & implemented a custom brand bar to initiate action & generate awareness towards landing page on the Hermés website.

•Secured placements on multiple contextually relevant, high profile properties, including: Harper’s Bazaar, Elle Décor, Cosmopolitan, CN Traveler, Glamour, WWD & more

•Completion rate of 97.9% above the industry average and a clickthrough rate that is 3.2x above the industry benchmark.

•Complete Client Satisfaction

IKEA
+95.3%
Completion rate
Over Industry Benchmark
+11.2x
CTR
Over Industry Benchmark
+ Client Satisfaction

•IKEA launched a campaign specifically targeting A-25-54, sufficient disposable income; with interest in cooking, DIY, nesting, and entertainment: geo-targeted to Singapore.

•To help promote the IKEA campaign, a video was created to generate awareness and action towards the landing page on the IKEA website.

•Partnered with GlassView’s preferred publisher network to target key influencers and social networkers in their targeted audience.

•Created and implemented a brand bar to initiate action and generate awareness towards the landing page on the IKEA website.

•Secured placements on multiple contextually relevant, high profile properties, including: Toggle Online, Today, CNet, Straits Time, Men’s Health, & more.

•Completion rate of 95.3% above the industry average and a clickthrough rate that is 3.1x above the industry benchmark.

•Complete Client Satisfaction

Colgate-Palmolive
+80%
Completion rate
Over Industry Benchmark
+4.5x
CTR
Over Industry Benchmark
+5%
Views
Over Delivery

To promote the affordable fragrant cleaning product, Fabuloso, a video was created to drive awareness and action among a target of: A25-64 who complete household chores, homeowners, pet-owners, money savers, and cleaners. To drive user action and to enhance awareness to a unique landing page on the Fabuloso website. The video presents a simple solution to a marital fight with a comical twist.

 

To develop a comprehensive media mix, ensuring we reach the target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To deliver user action in the form of clickthroughs to a unique landing page on the Colgate-Palmolive website and enhance awareness by maximizing video views.

Secured placements on multiple contextually relevant, high profile properties: including VH1, MTV, Pandora, TMZ, and Los Angeles Times. Delivered a clickthrough rate that is 4.5x over the industry average and a completion rate of 80% over the industry benchmark. Over-delivered views by 5%, lowering the competitive eCPV. Complete client satisfaction.

Quicken Loans
+65%
Completion rate
Over Industry Benchmark
+2x
CTR
Over Industry Benchmark
+10%
Views
Over Industry Benchmark

To reach Quicken Loans' target audience, a video was created targeting: A25-34, HHI $75K-$150K, in search of their first home, retail and commercial lenders, and consumer entertainment and lifestyle information. To deliver user action in the form of clickthroughs to the Quicken Loans Mortgage Application.

To develop a comprehensive media mix, ensuring we reach the desired target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To deliver user action in the form of clickthroughs to their desired landing page.

* The video featured on this case study is used to represent our work with the client in question and is not the video that was used in the campaign.

Secured placements on multiple contextually relevant, high profile properties, including: Bloomberg, Wired, Trulia , WSJ and Zillow. Completion rate of 65% above the industry average and over-delivered views by 10%. A clickthrough rate that is over 2x the industry benchmark, driving thousands of clickthroughs to Quicken Loans' mortgage application. Complete client satisfaction.

John Deere
+93%
Completion Rate
Over Industry Benchmark
+70%
Uplift
in Brand Favorability
+58%
Share Rate
Over Industry Average

A video illustrating John Deere construction products was created targeting an audience of: large commercial contractors, construction business owners, and commercial builders

We developed a comprehensive media mix, ensuring to reach the desired target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.

We secured placements on multiple contextually relevant, high profile properties, including: MarketWatch, WSJ, Concrete Construction, CNN, Architectural Digest, Weather, Builder Online, and Contractor Talk. Completion rate of 93% over the industry average and a clickthrough rate that is over 2.1x the industry benchmark. We drove a share rate that is 5% over industry average. Complete client satisfaction.

Lincoln Motor Company
+67%
Completion Rate
Over Industry Benchmark
+22%
CTR
Over Industry Benchmark
+85%
Views
Over Delivered

To reach a millennial audience of A21-34, a video was created to raise a deeper awareness for the automotive company. To drive awareness and to maximize video views and clickthroughs to a desired landing page on the Lincoln Motor Company website. Lincoln Motor Company teamed with a fashion designer, Timo Weiland, to create a short film that embodies the spirit of pursuing dreams, embracing purposes, and celebrating successes.

To develop a comprehensive media mix, ensuring we reach and influence the desired target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To deliver user awareness in the form of views. To develop a brand bar encouraging clickthroughs to a desired landing page on the Lincoln Motor Company website.

Secured placements on multiple contextually relevant, high profile properties, including: Vogue, Wired, The WSJ, StyleBistro, Salon, and Towleroad. Over-delivered views by 85%, resulting in a lower eCPV, which increased the campaign ROI. Completion rate of 67% above the industry average and a clickthrough rate that is 22% above the industry benchmark. Complete client satisfaction.

Focus Features
+67%
Share Rate
Over Industry Benchmark
+85%
CTR
Over Industry Benchmark
+Client
Renewal

To promote a film, a video was created to target parents with kids aged 5-11 and video game enthusiasts to deliver video views and drive engagement to a desired landing page. The trailer entices parents to go see the film for a fun family movie day.

To develop a comprehensive media mix, ensuring we reach the desired target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To maximize video views, enhancing awareness and engagement. To maximize video views, enhancing awareness of the movie. To deliver user action in the form of clickthroughs to a unique landing page.

* The video featured on this case study is used to represent our work with the client in question and is not the video that was used in the campaign.

Secured placements on multiple contextually relevant, high profile properties, including: GameSpot, USA Today, Parents, Mothering, Nick, SheKnows, Oprah, IGN, Yahoo!, Martha Stewart, and Cafemom. A clickthrough rate that is 85% over the industry benchmark. Delivered a share rate that is 67% over the industry average. Complete client satisfaction and renewal.

FujiFilm
+88%
Completion Rate
Over Industry Benchmark
+4.1x
CTR
Over Industry Benchmark
+Client
Renewal

Fujifilm launched a campaign specifically aimed at young photo enthusiasts A18-34 who are interested in lifestyle, food, fashion & architecture/design. To help promote the Fujifilm X-Series campaign, two videos were created to generate awareness and action towards a specific landing page on the Fujifilm website.

We developed a comprehensive media mix, to reach the desired target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. Created & implemented a custom brand bar to initiate action & generate awareness towards landing page on the Fujifilm website.

We secured placements on multiple contextually relevant, high profile properties, including: GQ, Mashable, USA Today, SheKnows, Diply, HuffPost, Variety, Bon Appetit, CBS Sports & more. Completion rate of 88% above the industry average and a clickthrough rate that is 4.1x above the industry benchmark. Complete Client Satisfaction & Renewal.

United States Marine Corps
+77.58%
Completion rate
Over Industry Benchmark
+4.29x
CTR
Over Industry Benchmark
+Client
Satisfaction
  • A series of vidoes were created to generate awareness for the US Marines' 'by maximizing video views forthe US Marines while driving action to the “Semper Fidelis All American Program (SFAAP)” landing page.
  • Goal to reach a targeted audience of A16-17 High School Students, and their parents. 
  • Utilized GlassView Labs' "Video Carousel Unit" to drive awarness & action, by allowing users to click through six additional US Marines creatives upon completion of viewing the ad placement.
  • Implemented a number of targeting layers to reach the targeted audience including Demographic, Geographic & Contextual. Allowing GlassView to reach the right audiences on top-tier publishers.
  • Aimed to drive action in the form of clicks to the “Semper Fidelis All American Program (SFAAP)” page through a CTA on the brand bar prompting viewers to nominate a student or apply for the program.
  • Through a comprehensive delivery to targeted audience, GlassView was able to surpass industry benchmarks of completion rates by +77.58%
  • Utilized a custom built brand bar & CTA to drive a clickthrough rate 4.29x above the industry benchmark
  • Provided campaign delivery on contextually relevent, top-tier publishers including ESPN, Bleacher Report, Parents, Forbes, Wired, Real Simple & more.
  • Complete Client Satisfaction
Blue Cross Blue Shield
+33%
Uplift
in Brand Purchase Intent
+70%
Uplift
in Brand Favorability
+12%
Uplift
in Brand Awareness

Multiple videos were created featuring NASCAR superstar Jimmy Johnson with popup and mid episode commercial which highlighted BCBS. We maximized brand awareness & drove action among the target audience of adults 24-64, in Charlotte, Greensboro, Raleigh and Durham only, NASCAR fans, and cares about health and wellness.

We developed a comprehensive media mix, ensuring to reach the desired target audience for BCBS by securing placements on multiple contextually relevant, high profile properties relating to the BCBS target audience.

We secured  placements on multiple contextually relevant, high profile properties, including The Charlotte Observer, SELF, and Men’s Fitness. There was a 33% uplift in brand purchase intent compared to the control group. There was a greater uplift in purchase intent among men (+78%) than women (+24%). There was a 70% uplift in brand Favorability.

beIN SPORTS
+87%
Completion rate
Over Industry Benchmark
+3.6x
CTR
Over Industry Benchmark
+59%
Share rate
Over Industry Avarage

To drive awareness for beIN SPORTS showing of the PSG versus Chelsea game, a video was created to inform the target audience of: A25-49, skewed towards Males, interested in sports, and Geo-targeted to France. To augment awareness and to drive action to a specific landing page on the beIN SPORTS website. A video was created to inform viewers that beIN SPORTS will be covering and showing the PSG versus Chelsea match.

To develop a comprehensive media mix, ensuring we reach an engaged and the desired target audience. Secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. Delivering engagement in the form of clickthroughs to a unique landing page on the beIN SPORTS website. To enhance awareness by maximizing video views for the beIN SPORTS campaign.

Secured placements on multiple contextually relevant, high profile properties, including: Le Figaro, L’Express, Le 10Sport, and Le Monde. Completion rate of 87% above the industry average and a clickthrough rate that is 3.6x over the industry benchmark. Delivered a share rate of 59% over industry average. Complete client satisfaction.

Rohto
+106%
Uplift
in Brand Purchase Intent
+9x
Uplift
in Brand Favorability
+6.5x
Uplift
in Brand Association

To drive awareness of Rohto eyedrops, a video was created targeting: A18-34, gender neutral users of Clear Eyes and Visine, millennials, and geo-targeted to St. Louis, Missouri and Louisville, Kentucky. To drive awareness and action in the form of clickthroughs to a specific landing page on the Rohto website. Rohto uses a zombie to demonstrate the effects of Rohto's "Cooling Eye Drops."

To develop a comprehensive media mix, ensuring we reach and influence the desired target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To deliver user awareness and action in the form of views and clickthroughs to their desired landing page and shares of the creative.

Secured placements on multiple contextually relevant, high profile properties, including: Upworthy, Gawker, ESPN, and Mashable. Completion rate of 94% above the industry average and a clickthrough rate that is over 2x the industry benchmark. Delivered a share rate that is 32% over industry average. Complete client satisfaction and renewal.

Olympic Channel
+160%
Completion rate
Over Industry Benchmark
+3.5x
CTR
Over Industry Benchmark
+Client
Renewal

To reach a millennial audience of A13-34, a video was created to raise a deeper awareness for Olympic Channel by maximizing video views and clickthroughs to a desired landing page on the Olympic Channel website.

We developed a comprehensive media mix, ensuring to reach and influence the desired target audience: Sport Enthusiasts, A13-34 in: U.S., China, Brazil, Europe, Canada, and MENA by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.

We secured placements on multiple contextually relevant, high profile properties, including: SB Nation, USA Today, Bleacher Report, BBC, Lance, Eurosport, 20 Minutos, Le Monde, Telegraph, and CBC. Completion rate of 75% above the industry average and a clickthrough rate that is 5.3% above the industry benchmark. Complete client satisfaction & client renewal.

Qantas
+62%
Completion rate
Over Industry Benchmark
+2.8x
CTR
Over Industry Benchmark
+Client
Satisfaction
  • Qantas launched a campaign specifically targeted those interested in travel, food and wine, family fun, and holidaying in Australia, visiting any destination within New South Wales, Australia or purchasing travel tickets to visit Australia and geo targeted in Singapore.

 

  • A video was created to promote the Qantas Sydneyporeans campaign, one video was created to generate awareness and action towards a specific landing page on the Qantas website.
  • Developed a comprehensive media mix, to reach the desired target audience.

 

  • Numerous placements were secured on contextually relevant, high profile properties, delivering high user awareness and engagement.

 

  • GlassView created & implemented a custom brand bar to initiate action & generate awareness towards landing page on the Qantas website
  • Delivery on the GlassView platform delivered Completion rate of 62% above the industry average, and a Clickthrough rate that is 2.8x above the industry benchmark.

 

  • GlassView delivered placements on multiple contextually relevant, high profile properties, including: Straits Times, Channel News Asia, Men’s Health, Mothership, and more.
Konica Minolta
+2.8x
CTR
Over Industry Benchmark
+91%
Completion Rate
Over Industry Benchmark
+38%
Share rate
Over Industry Avarage

A video was created to reach Konica Minolta's target audience including: Fortune 500 executives, C-suite executives, IT purchasing decision makers, investing in or interested in technology solutions for their business. The main objectives of the campaign was to drive user awareness and action in the form of views, clickthroughs, and share of the creative within their target audience.

To develop a comprehensive media mix, ensuring we reach the target audience though securing placements on multiple contextually relevant, high profile properties - where the Konica Minolta target demographic are consuming and sharing information.

Secured placements on multiple contextually relevant, high profile properties, including: Bloomberg, Wired, WSJ, CNN, USA Today, Boston, Business Insider, and Washington Post.A clickthrough rate of more than 2.8x over the industry benchmark and a completion rate of 91% over the industry average. Additionally, share rates exceeded the industry average by 38%.

Allstate Insurance
+88%
Completion Rate
Over Industry Benchmark
+8.2x
CTR
Over Industry Benchmark
+Client
Renewal
  • To promote Allstate insurance for any type of situation, a comical video evoking humar was created to drive awareness and action among a target of Men 25-44 that lead an active social life.
  • We developed a comprehensive media mix, ensuring to reach a highly engaged target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.
  • The campaign secured placements on multiple contextually relevant, high profile properties, including: The Washington Post, LA Times, Mashable, The Baltimore Sun, and The WSJ. Completion rate of 88% above the industry average,

 

  • Delivery on the GlassView platofmr drove performance exeeding industry benchmarks by multiples, including a clickthrough rate over 8.2x the industry average & a completion rate over 88% above industry benchmark

 

  • Complete Client Satisfaction & Renewal
Ochsner Health System
+82%
Completion rate
Over Industry Benchmark
+2x
CTR
Over Industry Benchmark
+35%
Share rate
Over Industry Avarage

A video was created to reach the Ochsner Health System target audience of: A35-64, M50-64, interested in health, news, and lifestyle information,located in the New Orleans DMA. The main objectives of the campaign were to increase awareness in the form of video views and to drive engagement in the form of clickthroughs and shares of the creative from the desired target audience.

To achieve the objectives of driving awareness and engagement, we developed a comprehensive media mix, ensuring we reach the desired target audience. We secured placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. We delivered user awareness in the form of views and developed a brand bar encouraging clickthroughs to a desired landing page on the Ochsner Health System website.

Secured placements on multiple contextually relevant, high profile properties for the Ochsner Health System campaign, including: WebMD, CNN, Fox8, Salon, Nola, and NBC News. Delivered a completion rate of 82% above the industry benchmark, a clickthrough rate that is over 2x the industry benchmark, and a share rate that is 35% over industry average.