GlassView Programmatic Social Video Platform Launches Today
NEW YORK, April 22, 2015 /PRNewswire/ -- Today marks the launch of the GlassView social video platform, which offers brands a human-powered approach to programmatic, providing a unique combination of access and scale. GlassView has access to top-tier inventory as well as over 250 million unique users in the United States and over 1.1 billion unique users globally. The GlassView team and Board of Directors include executives from Conde Nast, Active International and LVMH and its clients include Carnegie Hall, Quicken Loans and Konica Minolta.
"GlassView's social video platform puts programmatic video ad buying on a billion-plus scale," says Renaud Dutreil, former Chairman of LVMH North America and GlassView founding Board member. "GlassView's far-reaching inventory coupled with highly-targeted, premium sites, allow us to achieve not only the best placements, but also performance rates that are multiples of industry averages."
"In today's constantly evolving media landscape, social videos are quickly becoming the most effective way to achieve the highest levels of brand awareness," says GlassView Founder & CEO, James G. Brooks, Jr. "What distinguishes GlassView from our competition is our emphasis on providing the most cost-effective and efficient way for brands to distribute their videos on top-tier sites."
Veteran Team of Industry Leaders
GlassView's team and Board of Directors feature industry influencers ranging from the programmatic to traditional media sectors. The company's Board of Directors includes Conde Nast Revenue & Operations Executive Director Dennis Colon; LVMH former Chairman North America; Renaud Dutreil, who previously held several Ministerial positions in the highest levels of French Government; Active International Chief Strategy Officer Jim PorÃ§arelli, formerly of MediaCom; and Gregory Baker, former UK Minister of Energy & Climate Change.
"Given that he has worked on some of the most successful social video campaigns of all time, James has an excellent understanding of campaign operations and performance," says Dennis Colon, Conde Nast Revenue & Operations Executive Director and GlassView Board member. "With some of the best relationships in the business, he and his team can help clients place their videos in front of the most authoritative audiences."
GlassView's Human-Powered Approach to Programmatic
GlassView offers its clients a human-powered approach to programmatic. Unlike a typical programmatic campaign in which the algorithm might prioritize only contextually relevant sites, GlassView's strategists take into account audience demographics, behavior, location, lifestyle and attitudes. This allows the account team to identify unexpected, powerful moments on sites that may or may not be contextually relevant to the campaign.
"At GlassView, we specialize in seizing upon such moments and optimizing in real-time, increasing the overall success of the campaign," added Michael Goefron, Managing Director of Account Management and Chief Brand Safety Officer of GlassView. "We successfully create profiles for our advertisers of end consumers and think about what would drive them to engage with our brand's videos. This is an advantage of working with GlassView that simply doesn't exist with fully automated programmatic systems."
GlassView's Client Success
GlassView's human-powered approach to programmatic is already yielding significant results for its clients.
Recently, GlassView conducted a social video campaign for Carnegie Hall for their Notables Program, a membership group for music enthusiasts in their 20's and 30's. In addition to targeting contextually relevant music sites, GlassView's campaign included sites such as top tier fashion and technology outlets which weren't necessarily contextually relevant but were demographically, behaviorally and Geo-Targeted to Carnegie Hall's target audience.
"GlassView provided us with the ability to reach audiences we otherwise wouldn't have been able to through its targeted video distribution, exceeding our goal by 400 percent," says Jonathan Slawson, Manager of Carnegie Hall Notables.
In addition, All Covered, a division of Konica Minolta Business Solutions and a leading provider of IT services, hired GlassView to reach the B2B community using a video of client testimonials. Observing a spike in activity on review sites for high-end restaurants during lunch time, GlassView's strategists realized the behavioral significance of these executives researching dining options during this frame and that they were receptive to the campaign's message. The account strategists adjusted the campaign accordingly with positive results.
"GlassView developed a comprehensive media mix that targeted IT decision makers, as well as C-suite and Fortune 500 executives. GlassView secured placements on high-profile properties, over-delivering on views and clickthrough rate," says Kay Fernandez, Vice President, Strategic Business Development for Konica Minolta.
Founded in 2015, GlassView's mission is to ensure clients' videos appear on top-tier sites to connect with the most engaged influencers, as well as a massive global audience. The GlassView social video platform offers access to over 250 million unique users in the United States, reaching 98% of the connected country, and over 1.1 billion unique users globally. This inventory, along with the targeting capabilities and techniques, allow advertisers to achieve the most effective social video campaigns. GlassView distinguishes itself with top-tier placements and a strong focus on performance, driving results that are multiples of industry averages. GlassView's Board of Directors features executives from Conde Nast, MediaCom, Active International and LVMH. For more information on GlassView, please visit www.glassview.com.