GlassView today announced that Beauty and Well Being Founder and Editor Clémence von Mueffling has joined its esteemed Board of Directors. She will advise the company on social video campaigns involving cosmetics, beauty and wellness.
A third-generation beauty editor whose mother and grandmother were beauty editors at the prestigious French Vogue, von Mueffling has over a decade of experience in the industry. Prior to founding Beauty and Well Being, the premier online resource for health and beauty, she served as Beauty Editor for Casas & Gente magazine. Additionally, she previously held roles in marketing and communications for iconic brands, such as Clarins, Puig and Dior.
"Clémence brings tremendous industry expertise to our clients and will be an invaluable asset to the GlassView Board," said GlassView Founder & CEO James G. Brooks, Jr. "In her new role, Clémence will help us communicate to preeminent beauty brands that social video is quickly becoming the best way to reach their desired audiences."
"We're seeing a bit of a revolution in the beauty sector now; online video is becoming the primary channel of consumption," said von Mueffling. "As more beauty brands become aware of the benefits of social video to engage a new generation, I look forward to working with GlassView in forging this new path for beauty branding and marketing."
Clémence joins a venerable team of industry leaders, including a Board of Directors comprised of former LVMH North America Chairman Renaud Dutreil, who previously held several Ministerial positions in the highest levels of French Government; Jim Porcarelli, CoFounder of MediaCom North America; former Conde Nast executive Stephanie Newhouse; CBS Revenue & Operations Executive Director Dennis Colon; former Vogue.com Creative Director Candy Pratts Price; and Gregory Baker, former UK Minister of Energy & Climate Change and current member of the House of Lords.
Launched in 2015, GlassView's mission is to ensure clients' videos appear on top-tier sites to connect with the most engaged influencers, as well as a massive global audience. The GlassView social video platform offers access to over 250 million unique users in the United States, reaching 98% of the connected country, and over 1.2 billion unique users globally. This inventory, along with the targeting capabilities and techniques, allow advertisers to achieve the most effective social video campaigns. GlassView distinguishes itself with top-tier placements and a strong focus on performance, driving results that are multiples of industry averages. GlassView's team and Board of Directors features executives from Conde Nast, MediaCom, Active International and LVMH.